Safeway

Grocery

Safeway is proud to serve neighborhoods across the country with the freshest groceries at a great value. We offer innovative products and programs that seek to improve consumers' health and quality of life. The employees that make this possible are the heart of our company, and they are an essential part of our strong heritage and clear vision for the future. In 2015, Albertsons and Safeway teamed up to create one of the world's largest food and drug retailers, with more than 2,300 stores in 35 states and the District of Columbia. We operate under 18 well-known names including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs. Albertsons-Safeway brings together two successful companies with similar histories. Albertsons founder Joe Albertson spent 10 years working at Safeway. In 1939 he left his position as a district manager for Safeway Stores and partnered with L. S. Skaggs-whose family helped build Safeway-to open his own grocery store. With our unparalleled talent we are ready to shape the future of the American grocery store. We are positioned to grow and offer more opportunities for the quarter-million employees in our ranks. This is an exciting time to be a part of our company-we hope you consider applying soon!

The Safeway Audience Autopilot™ Strategic Update

Welcome to the Safeway Audience Autopilot™ Strategic Update, where we combine actionable insights with a dash of wit and a sprinkle of puns to uncover the shopping habits and demographics of our loyal customers. Safeway, a cornerstone in the grocery industry, attracts a diverse and practical clientele. Let’s dive into the data and reveal what makes our customers as varied and vibrant as the produce aisle.

Actionable Insights

Our report is packed with valuable insights, highlighting the brands and categories our audience loves:

Convenience Stores: Stewart’s Shops (383), Turkey Hill (267)
Grocery: Price Chopper Supermarkets (283), Brookshire Brothers (200)
Coffee and Tea: Dutch Bros Coffee (267), Coffee & Bagels (215)
Health Stores: Vitamin World (217)
Alcohol Stores: Twin Liquors Fine Wine and Spirits (214), Fine Wine & Good Spirits (213)
Car Wash: Quick Quack Car Wash (227), Tommy’s Express Car Wash (209)
Hearing Care: My Hearing Centers (232), Beltone (182)
Hair Services: Regis Salons (212)
Sports Teams: Boston Bruins (184), Cleveland Indians (179)
Gifts, Novelty, Specialty: Wee Forest Folk (204), Halloween Express (189)
Financial Services: Berkshire Bank (261)
Optical: Texas State Optical (188)
Pets: Southern Veterinary Partners (193), Pet Supplies Plus (181)
Real Estate: Lexington Realty (197)
Restaurants: Friendly’s Ice Cream (185), Pancheros Mexican Grill (181)
Senior Living: Caring Senior Service (220)
Dental Services: Gentle Dental (192)

These brands and services reflect the practical, health-conscious, and community-focused preferences of our audience.

Demographics

Our customers are as diverse and dynamic as the products we offer. Here’s a closer look at who they are:

Top Segments:

#ScenicSeniors: Seniors enjoying scenic and serene lifestyles, indexed at 227.
#PensionPastures: Retirees living comfortably in pastoral settings, indexed at 217.
#NorthernLights: Residents in northern regions enjoying stable, middle-class lifestyles, indexed at 206.
#BlueCollarGrit: Hardworking blue-collar families, indexed at 202.
#SmallTownSatellites: Suburbanites in small towns, indexed at 198.
#MainStreetUSA: Typical American families enjoying a suburban lifestyle, indexed at 181.
#RustRenters: Budget-conscious renters in urban and suburban settings, indexed at 179.
#PennyWiseParents: Cost-conscious parents making savvy spending decisions, indexed at 169.
#RuralRetirement: Retirees living in rural areas, indexed at 167.
#Bootstrappers: Self-made individuals and families, indexed at 164.

Age Groups: Predominantly in the 35-64 age range, with significant representation from the 25-34 and 65-74 segments.
Income Levels: A diverse income range, with significant representation from those earning between $50,000 and $99,999, and a notable segment in the $100,000 to $149,999 bracket.
Home Value: Many own homes valued between $150,000 and $499,999, indicating a stable and comfortable living situation.
Family Structure: A mix of married couples (with and without kids), singles, and lone parents, reflecting a variety of household dynamics.
Education: Highly educated, with many holding high school diplomas, some college education, and bachelor’s degrees.
Home Ownership: A balanced mix of homeowners and renters, suggesting both stability and flexibility in living arrangements.
Commute and Transportation: Primarily urban dwellers who favor cars, with a notable trend towards public transportation and working from home.
Occupation: A wide array of professionals, from business and finance to arts and entertainment, mirroring the practical and community-oriented spirit of our brand.

Our Audience: A Closer Look

The Safeway audience is a blend of practicality, community, and wellness. They appreciate quality and value, whether it’s a quick stop at Stewart’s Shops for convenience or enjoying the latest offerings from Fine Wine & Good Spirits. They balance their busy lives with moments of smart spending and healthy living, enjoying our products alongside their favorite brands like Price Chopper Supermarkets and Dutch Bros Coffee. Their active lifestyles and diverse interests make them loyal to brands that cater to both their practical needs and moments of indulgence.

Conclusion

The Safeway Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our diverse and dynamic customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our vibrant audience. Join us as we continue to celebrate the unique essence of our community, crafting experiences that are as rewarding as our deals.

Stay tuned for more updates and keep your finger on the pulse of savvy shopping with Safeway!