Rent-A-Center

Furnishings

At Rent-A-Center, we're passionate about what we do and who we serve. We all work hard to create the best possible life for ourselves and our families - to enjoy the American dream - and we empower our customers with the ability to enjoy that same dream. We put the buying power in our customers' hands through flexible payment options so they can enjoy big-ticket items the way they want, when they want. Our coworkers embody our family values and play an individual role in making our customers' dreams come true. With the opportunity to make a difference from day one, our coworkers enjoy rewarding careers and the ability to advance quickly. Our commitment to a better life for our customers and coworkers has kept us at the top of the rent-to-own industry, and we're looking for people who share our passion. Today, Rent-A-Center employs about 17,000 people nationwide who serve more than one million customers. Rent-A-Center owns and operates 2400 stores in 50 states, Washington, D. C., Canada, and Puerto Rico and has over 200 franchise locations. We are headquartered in Plano, Texas, and have several other companies under our umbrella: AcceptanceNOW, Get It Now! and Home Choice.

Rent-A-Center: Furnishing Dreams One Lease at a Time

Introduction

Step into the world of Rent-A-Center, where furnishing your home doesn’t mean breaking the bank. Our latest report delves into the dynamic landscape of this flexible furniture giant, offering actionable insights and strategic updates that highlight why Rent-A-Center continues to be a go-to for budget-savvy customers. Let’s take a leisurely stroll through the aisles of insights.

Actionable Insights

Rent-A-Center has mastered the art of blending affordability with quality, creating a unique niche in the furnishings market. Here are some key takeaways from our report:

Top Performers: In the mobile services sector, Rent-A-Center is holding its own against competitors like Family Dollar and Save-A-Lot, thanks to its convenient and accessible leasing options.
Social Media Engagement: The brand’s social media presence is robust, engaging with influencers and consumers alike to drive brand loyalty and awareness.

Demographic Breakdown

Who exactly is furnishing their lives with Rent-A-Center? Here’s a snapshot of the audience that keeps coming back for more:

Age Distribution

Young and Restless: Rent-A-Center has a strong following among the 25-34 age group, drawn by its affordable and flexible leasing options.
Mid-Life Comfort: The 35-44 and 45-54 age brackets also show significant interest, highlighting the brand’s broad appeal.

Income Levels

Budget-Conscious: The brand attracts a diverse income range, particularly households earning between $25,000 and $74,999 annually.

Home Value

Comfortable Living: Many Rent-A-Center customers live in homes valued between $100,000 and $249,999, reflecting a middle-class demographic.

Family Structure

Diverse Households: From singles to families with children, Rent-A-Center’s customer base is varied, showcasing its universal appeal.

Education

Educated Choices: A significant portion of the audience has completed high school, with many also having some college education, indicating a well-informed consumer base.

Lifestyle and Interests

Practical Shoppers: Rent-A-Center customers are practical, value-driven shoppers who appreciate the flexibility of renting.
Engaged Online: High engagement on social media indicates that these customers are tech-savvy and enjoy staying connected with their favorite brands.

Geographic Insights

Rent-A-Center’s charm extends beyond urban areas into suburban and rural locales, reflecting a broad geographic reach and a diverse customer base.

Conclusion

Rent-A-Center’s blend of affordability, flexibility, and quality ensures its continued success in the furnishings market. With a diverse and engaged audience, the brand is well-positioned for growth and longevity.

So, whether you’re a savvy saver or a flexible furniture fanatic, Rent-A-Center has something to offer. Dive into our report to discover how Rent-A-Center is furnishing dreams, one lease at a time.