Hold onto your hats (or puns, in our case) because we’re about to serve you a spicy taco platter of customer segments tailored by the Red Mountain Group! Each segment is sassy, unique, and packed with characteristics that could make marketing teams do a happy dance. The highest-ranking segments showcase our diverse blend of consumers and come with delightful insights to help you tailor your strategies. Let’s taco 'bout the top eaters—I mean, segments!
| Segment | Description | Percentage of Customers | Indexed Against US Population | Overall Rank |
|---|---|---|---|---|
| I05 - #Solos | Heavily Hispanic, urban singles making low incomes. | 3.61% | 178.0 | 1 |
| E03 - #Familias | Large Hispanic families working service and blue-collar jobs in dense urban areas. | 2.68% | 304.0 | 2 |
| Q01 - #SalsaSwagger | Afro-Latino renters in dense urban areas working blue-collar and service professions making below average income. | 2.52% | 201.0 | 3 |
| D02 - #RoaringRetirees | Retired or near retirement, empty nesters living active and involved lifestyles. | 3.06% | 145.0 | 4 |
| Q06 - #BlueCollarGrit | Single white renters stretching incomes in towns and urban areas. | 2.08% | 203.0 | 5 |
Our number one segment, the #Solos, features a whirlwind of urban Hispanic singles hustling through life while balancing low incomes—think of them as the crème de la crème of solitude! Next up, we have the #Familias, a family-sized fiesta of large Hispanic families they say “It takes a village”—especially in densely populated cities. Giving them a run for their money, our #SalsaSwagger segment flaunts Afro-Latino renters breaking the mold while working service professions. And for the retirees seeking rhythm and involvement, meet the #RoaringRetirees. They’re living life like they’re on a never-ending cruise. On a scale from low to high incomes, we also have our determined #BlueCollarGrit folks, making every penny count!
Oh, there’s plenty more where that came from! Our report outlines additional segments that represent various slices of American life. Imagine hard-working #RustRenters, young and lower-income renters scattered across 2nd and 3rd tier cities trying to catch the next big break. Let’s not forget the #HallmarkHotrodders, charming working-class, Hispanic, and Black households with low-priced homes and lots of kiddos—they’ve got enough love to fill a Hallmark movie!
Data from these segments isn’t just about numbers; it’s about launching your marketing rockets! Insights reveal how these unique groups interact with brands and services daily. From trending retail experiences to how they engage with mobile services, spotting the patterns can transform your marketing strategy from a light drizzle into a full-blown hurricane of sales.
Would you believe #Solos love lending services? Our actionable insights reveal the top categories garnering attention from these segments:
What's that sound? It's you buzzing with excitement over demographic details that can shape your brand to match our diverse segments! You want that sweet, sweet engagement? Well, gear up with our magical mix of social influencers, trending brands, and popular franchises all lining up to dazzle your clientele.
Our report dives deep into the way these segments interact with brands. Did you know Neymar Jr., yes the soccer superstar, is a favored influencer among these groups? Or that events like Ultra Music Festival get more bookings than a hot cake on a Sunday morning? With the #SalsaSwagger leading the pack when it comes to vibrant lifestyles, knowing what they love enables you to tailor content and connect with them on a deeper level. From popular restaurants to go-to retail spots, this report is the ultimate key to engaging over 10 million unique households across the US spectrum!
So, why sit around when you can dive into the full report and really feast on these insights? Imagine having all this mouthwatering data piled on your marketing plate—blindfolding competitors while you dive right in. It’s the treasure map to find your target audience and the cherry on top for your next big marketing strategy. Start crushing those marketing goals, or as we like to say, “Upgrade your engagement to 2.0!”
Take that leap and license the full report today! Let’s make your marketing campaign so stone-cold efficient that even the ice cream would be jealous. Are you ready to turn customer knowledge into customer delight? We sure are!
With just one click, you could be starting a new chapter of data-driven success. Reach out today, and let’s spice up your marketing journey with all that delicious data!
