Rainbow Shops

Clothing

Rainbow Shops or Rainbow is a moderately-priced American retail apparel company comprising several lifestyle brands primarily targeting teens, young women, plus size women, and children. Rainbow is also very popular among college students since the styles are fashion-conscious and affordable. Established in 1935 , the Rainbow corporation is based in Brooklyn, New York. The company operates stores under the brand names of Rainbow, Rainbow Plus, Rainbow Kids, Marianne Stores and 5-7-9, among others. These sell fun and creative juniors, women's and kids separates, accessories, swimwear, lingerie, handbags, jewelry and footwear. Rainbow Stores are an average of 5,000 square ft. Each store's merchandise mix varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments. There are 740+ stores with a plus size department and 960+ stores with a shoe department. In addition, Rainbow has 66 stand-alone children's stores and 11 stand-alone plus size stores. As of November 2011, the company operates over 1,000 retail stores in the United States, 150 in Puerto Rico and the U. S. Virgin Island and a new website planned to launch in 2012.

Rainbow Shops Market Insights: Adding Color to Fast Fashion

Introduction

Welcome to the vibrant world of Rainbow Shops, where affordability meets trendiness in the fast fashion industry. Our comprehensive report dives deep into the colorful success of Rainbow Shops, offering a wealth of actionable insights that will brighten your strategic approach. From top-performing categories to key demographic details, this report is your ultimate guide to understanding what keeps Rainbow Shops a popular choice among fashion-savvy shoppers.

Top Performers in the Rainbow Shops Universe

1. Retail and Services:

Apparel: Rainbow Shops stands out with a weighted index of 449.
Musicians and Bands: Faith Evans tops the charts at 471.
TV Channels: TV One entertains at 465.
Actors: Meagan Good shines at 436.
Lifestyle Influencers: Angela Yee engages at 420.
Blogs: Bossip buzzes at 418.
Women’s Apparel: MadRag impresses at 411.
Lending Services: PLS Financial Services supports at 409.
Reality TV Stars: Evelyn Lozada captivates at 403.
Lifestyle Influencers: Kimora Lee Simmons styles at 396.
Fast Casual Dining: Golden Krust Caribbean Bakery and Grill satisfies at 391.
TV Personalities: Tavis Smiley informs at 372.
Music Brands: Def Jam Recordings and Roc Nation rock at 358 and 334, respectively.
Communications: Metro by T-Mobile connects at 357.
Drug Stores: Long’s Drugs serves at 350.
Discount Stores: Family Dollar deals at 349.
Used Products: Value Pawn and Jewelry values at 330.

Demographics: Who’s Shopping at Rainbow Shops?

Age Groups:

18-24: This age group leads, showcasing a demographic that values trendy and affordable fashion.
25-34: Another significant segment, reflecting youthful and stylish preferences.

Income Levels:

$25,000 to $49,999: This income bracket is prominently represented, highlighting Rainbow Shops’ appeal to budget-conscious shoppers.
$50,000 to $74,999: Another significant segment, indicating broad accessibility.

Home Value:

$100,000 to $199,999: Homeowners in this range form a large part of the customer base, aligning with practical spending on trendy apparel.

Family Structure:

Singles: This group is notably over-represented, suggesting that Rainbow Shops appeals to those who prioritize fashion and affordability.

Education:

High School Diploma and Some College: Substantial segments, highlighting Rainbow Shops’ appeal to a diverse and well-educated audience.

Urbanicity and Occupation

Urbanized Area:

Rainbow Shops’ customers predominantly come from urbanized areas, emphasizing the brand’s reach in densely populated regions.

Occupation:

Sales, Service, and Office/Admin: Professionals in these fields are more likely to be found shopping at Rainbow Shops, showcasing the brand’s appeal among those seeking trendy and budget-friendly fashion solutions.

Conclusion

Rainbow Shops isn’t just about clothing; it’s about delivering a fashionable and affordable experience that resonates with a diverse customer base. From young professionals to style-conscious individuals, Rainbow Shops’ customer base is as varied as it is dedicated. This report provides a detailed look into the vibrant world of Rainbow Shops, where trendy products and loyal customers come together. Let these insights guide your next strategic move in the fast fashion industry, ensuring you stay ahead of the curve.

Discover more, shop more, and most importantly, understand more with these actionable insights. Whether you’re a market strategist, fashion enthusiast, or just someone who loves a great deal, this report has something to elevate your perspective. Happy strategizing!