Popeyes

QSR

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of December 29, 2013, Popeyes had 2,225 operating restaurants operating in the United States, Puerto Rico, Guam, the Cayman Islands and 28 foreign countries.

Popeyes: Finger-Lickin' Good Consumer Insights

Welcome to the delicious world of Popeyes Chicken! If you're curious about the crispy, juicy chicken connoisseurs who flock to this iconic fast-food chain, you've come to the right place. Grab your biscuits and dive into these savory statistics that serve up the appetizing details about Popeyes’ customer base in the U.S. From demographics to social media influences, this feast of information will make you want to lick your fingers and license the whole report!

Notable Consumer Segments

Let's get to the juicy drumsticks of our findings! We sliced the U.S. consumer base into appetizing segments based on income, lifestyle, and household dynamics.

#Ebony&Essence (27.4%): This segment features older African American households with below-average income. Think of it as a crispy layer of deep-fried wisdom! They predominantly have single-parent families and love a good Louisiana hot sauce on their chicken.
#Soul&Spirit (23.2%): Living in African American neighborhoods, this segment is known for their strong sense of community and a penchant for soulful living—often represented by zesty spices and bold flavors.
#UrbanFashion (23.3%): Upper-middle-class African American families enjoying a flavorful, urban lifestyle. They might swipe left on bland food, but never on great fried chicken!
#OldTownRoad (33.6%): A down-to-earth mix of black and white families from lower-priced suburbs, blending diverse backgrounds over love for fried chicken in their backyards.
#SoulRoots (18.7%): These small-town African American households embrace the simple life while staying true to their culinary roots. Their secret? It’s in the spices and traditions passed down through generations!

A Flavorful Mix—Other Segments

But wait, there’s more! We have a plethora of delightful segments that contribute to the Popeyes fanfare:

#DieselBlues (21.6%): Blue-collar mixed neighborhoods where dreams are built on hard work—boasting mouthwatering cravings for fried chicken.
#UrbanDetermined (21.9%): Young, ambitious African American singles, filling their plates with hope and crispy chicken and searching for the next best thing in life.
#SouthernCross (22.1%): A blend of lower-income couples and single parents who breathe life into their passions for culinary delights and football. Sink your teeth into the theme of community and support!
#SalsaSwagger (18.5%): Afro-Latino renters bringing a pinch of zest from the streets; they savor the flavors of their heritage enhanced by the sizzling goodness of Popeyes.
#RaisingTheBar (28.0%): Young professionals in diverse neighborhoods, mixing education and fried goodness for a winning combo.

The Flavor Profiles of Our Customers

Getting deeper into the sauce, we uncovered key demographics that give flavor to Popeyes’ essence:

Engaging Influencers

From influencers to social media mavericks, these personalities pique consumer interest:

Reality TV Stars: Joseline Hernandez and Phaedra Parks pave the way with a sprinkle of sass and a dollop of fried chicken fanfare.
Musicians: Mýa and Keri Hilson sing the praises of flavor; after all, even the most famous need a good meal!
Actors: Hill Harper graces the stage, proving you can be both glamorous and grounded in your love for fried food.

The Marketing Mix

Now that we’ve whetted your appetite for segments and influencers let’s spice things up with marketing avenues that flourish:

Blogs: xoNecole garners a hearty index to highlight lifestyle choices infused with culinary delights.
Magazines: Publications like The Source serve a savory take on urban culture and community, making Popeyes a staple in digital storytelling.
Apps: You can almost taste the crispy goodness with Rainbow Shops—family and fashion intertwined with everything that is Popeyes.

Conclusion: Let’s License the Flavor!

If this info has you hungry for more delicious details, imagine the full report! You’ll discover how to catch the eyes (and appetites) of diverse audiences, tantalizing tips for that crispy chicken marketing approach, and so much more. As we always say, life is too short for bad chicken; license the whole report to ensure your marketing strategies bring flavor to the table!

Don't let these delicious insights pass you by—make your move while the chicken is still hot!