Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Phenix Salon

Phenix Salon Suites has quickly become the premier franchisor in the booming salon suites segment. Phenix was founded in 2003 by Jason and Gina Rivera. They opened several corporate stores in Colorado, California and Florida. They began selling franchises in 2012 and will open the 100th store within the next few months. They have already been recognized as a top 500 franchise by Entrepreneur Magazine and are the only salon suites franchise to EVER receive this honor. The benefits of becoming a Phenix Salon Suites franchise partner are many, including: • A partnership with the best franchisor in an emerging segment of an industry EVERYONE uses (except for bald people) • A simple plan that business minded professionals from all backgrounds can follow • A recession resistant business model in a multi-billion dollar industry • A booming market segment poised for 500-1000% growth over the next 10 years • A business that can be easily scaled to multiple locations • A business that is not cost prohibitive to start and offers a quick return of investmentIf you are interested in exploring this exciting opportunity, go to the website below to view a five minute video overview of our franchise and the industry. Or call Dennis Daughety, National Director of Franchise Development, at 205-422-5661.

Unlocking the Secrets of Phenix Salon's Customer Base: A Hair-Raising Adventure!

Welcome to the fabulous world of Phenix Salon, where style meets substance, and every hair flip is a statement! If you've ever wondered who's styling their hair (and stealing the show) at Phenix Salon, you’re in for a treat. We’ve gathered some juicy information about the customer base that will have your hair standing on end—and not just because of the awesome blowouts!

The Top Segments: Who’s Rocking the Phenix Vibe?

Let’s start by introducing the crème de la crème of our customer base. Without further ado, here are the standout segments that truly shine like a freshly applied glaze:

Segment Name Description % of Customers Indexed Against US Population % US Population Overall Rank
Urbanists Young, wealthy renters in hip urban neighborhoods. 4.65% 308.0 1.34% 1
Rising Professionals Well-educated college graduates in trendy rentals. 3.36% 220.0 1.36% 2
Satellite Scions Suburban families living near tech hubs. 3.29% 179.0 1.63% 3
Fusian Families Family-oriented households that still love the mall. 3.54% 166.0 1.89% 4
Young Stars High-income young professionals near city centers. 3.38% 152.0 1.98% 5

From Urbanists lounging about in chic coffee shops to Fusian Families indulging in some retail therapy, we see a kaleidoscope of customers shaping the Phenix Salon story! These segments aren’t just numbers; they’re active participants looking for top-notch hair care that reflects their vibrant lives.

Demographic Details: A Melting Pot of Style

Now, let’s dive deeper into our customer demographics—all while keeping our scissors sharp! Our customers hail from diverse backgrounds, professions, and lifestyles. This rich diversity keeps the energy high and the salon walls buzzing with excitement. Check out some of these standout demographics:

  • High Income and Education: Most of our clients come from well-educated backgrounds. Think horn-rimmed glasses, sarcasm-filled conversations, and the occasional napkin doodle. The top segments score exceedingly high on both income and educational attainment, translating into a clientele that’s made to mingle in style.
  • Fashion Forward: These customers place high value on aesthetics, frequently choosing upscale brands to express their unique personalities. Stylish threads and designer handbags are practically a uniform in our salons, alongside their fantastic hair!
  • The Young and the Restless: Youthful, professional, and full of ambition, our clients range from young professionals in urban settings to family-focused households. The future is in their eyes—and on their heads!

Mobile and Social Media Trends: The Beauty of Connectivity

In a world where scrolling is the new cardio, our customers are well-versed in tech and connectivity—a huge advantage for us! Savvy social media fans don’t just keep up with hair trends; they shape them! Here are some of the trending tie-ins between our brand and the mobile user experience:

Source Category Title Weighted Index
Mobile Retail Electronics (Microsoft) 418
Mobile Retail Office Supplies (Paper Source) 354
Mobile Fitness Gyms, Fitness Centers (JCC) 333
Social Media Brands B2B (R/GA) 312

From trendy electronics to exciting fitness opportunities, our audience knows what they want—and they’re not afraid to share it online! Each look created at Phenix Salon becomes part of a broader conversation on social media, igniting further interest and cementing the salon as a centerpiece in their lives.

Why License Our Report? Can You Handle All This Glam?

So why should you license our detailed report? Well, the data is all cut and styled to reveal insights that could transform your marketing and outreach strategies. Whether you’re in the beauty industry or just looking for some fabulous information to tame your inner stylist, this report has it all (and then some!). Here’s the hair-raising scoop:

  • Audience Understanding: By knowing them better, you can woo them like a stylist trying to keep their steady clientele.
  • Market Potential: Identify areas ripe for expansion or marketing blitzes. With the right approach, you could have customers flocking to your brand like bees to honey or, in this case, hair to volumizing mousse!
  • Stay Ahead of the Curve: Our report helps you keep your finger on the pulse of beauty trends. Styles change faster than you can say “New Year, New Me.”

Final Thoughts: License, Laugh, and Level Up!

Branding is serious business—but we like to couple our strategic approaches with a dash of humor and a sprinkle of fun! With our report at your fingertips, you’ll embark on a journey that will enhance your understanding of Phenix Salon’s fabulous clientele. Think of it as your very own hair care manual, sans the bad hair days!

So, are you ready to take the plunge? License our report today, elevate your marketing game, and say goodbye to average insights. Remember, every hair strand tells a story—let ours tell you how to style your success!

Report Highlights ➡️
Phenix Salon