Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Perkins Restaurant & Bakery

Founded in 1958, Perkins operates 410 restaurants in 33 states and five Canadian provinces. The Perkins system includes 132 company-owned and operated restaurants and 278 franchised units. The Company also has a baked goods manufacturing division operating under the name Foxtail which manufactures pies, pancake mixes, cookie dough, and muffin batter for in-store bakeries and third-party customers. The combination of the Perkins Restaurant & Bakery chain with Marie Callender's occurred in 2006. Marie Callender's consists of 45 company and 34 franchised restaurants in 7 states; it is famous for its fresh-baked pies and has a national presence through supermarket frozen entrée lines offered by ConAgra. Private investment funds managed by Wayzata Investment Partners LLC are the majority owners of Perkins & Marie Callender's Holding LLC, the parent company of the Perkins & Marie Callender's group of companies. More information can be found at and (updated October 17, 2013)

Digging into the Delicious Data: Perkins Restaurant & Bakery's Customer Base

Welcome to our savory summary of the Perkins Restaurant & Bakery report! If you're hungry for knowledge about who eats at Perkins, you’ve come to the right place. Strap on your aprons as we stir through the hearty details of the customer segments, demographics, and marketing potential of Perkins! Think of it as a feast for the mind, garnished with a heaping helping of humor.

The Top Tastes of the Customer Segments

Let's get right into our customer pie (err... data) with the top segments. The folks filling Perkins’s booths are varied and colorful, reflecting the hearty and diverse American landscape. Here are the top players at the table:

  • #CornfieldCabernet: Ever met a farming couple living their best lives? Meet these blue-collar enthusiasts who find joy in the green pastures of the countryside. With a hefty slice of 6.02% of customers, they’re ready to raise a glass (of non-alcoholic grape juice, of course!) to Perkins – that’s 259% more than your average Americano!
  • #PennyWiseParents: Young families thrive in affordable neighborhoods near the city, balancing budgets and bedtimes. Their appetite for good food at reasonable prices makes them second in rank with 3.24%, indexed 259% higher than the general U.S. population. They’re the coupon-clipping champs!
  • #SmallTownSatellites: Older, rural folks adore the simple pleasures of life along with Perkins's comfort food. With 5.12% of diners, that’s 216%! Talk about a satellite snack attack!
  • #RustRenters: The young, lower-income ones renting places in charming second and third-tier cities are also hungry for Perkins – representing 3.9% with an index of 166%. Keep those taste buds ready, young diners!
  • #GameTimeGlory: Younger singles and couples love to mix it up near cities with 3.81% of the customer pie! These champions know how to celebrate life, one game at a time, and might just chow down on some endless rolls after a nail-biter.

And wait, there's more! The features don't end here. Perkins is a match made in heaven for the whole family, from high-income households to frugal families! Let’s just say, if you can name a group, you can bet they are a part of the Perkins family!

Demographic Delights: Who’s Eating at Perkins?

Next up, let’s sprinkle in some demographic details, the flavor that makes the data richer! Perkins’s diners come from all walks of life, whether they’re counting coins or counting calories. Let’s take a closer look at who they are:

  • Age Range: Perkins pulls in a range from energetic young families wrangling toddlers to retired couples savoring the sweet taste of freedom. It’s a place for the generations to gather, and they’re all hungry!
  • Income Levels: From penny-pinching to plush purse strings, diners grace Perkins at every price point. There are families scrimping and saving, alongside those enjoying life to the fullest (with wallets larging as the portions!).
  • Geographic Spread: Perkins serves customers from bustling cities, quiet rural areas, and bubbling suburbs! Every address is a potential table, from Chicago to cornfields to cozy county roads.
  • Dining Preferences: From breakfast to dinner, everyone shows up. Some come for the famous pie (you know the one), while others can’t resist the chance to experience the warmth of a truly homey meal.

Marketing Strategies: Serving Up Success

Now that we know who’s chomping away at Perkins, how can we serve these customers better? Let’s sauté our way through some marketing strategies that can spice things up!

1. Targeted Promotions: Tap into the defined customer segments with special offers that cater to the unique tastes of each group. Families might appreciate “Kids Eat Free” nights, while retired couples might savor senior discounts. Let’s meet them where their appetites lie!

2. Social Media Savvy: Using humor in advertising – think memes, clever puns, and playful captions – can connect better with the younger demographic. That’s how you stay relevant when “adulting” in the food arena!

3. Local Community Events: Hosting events at local Perkins can draw in families and rural residents who love to support their community. From charity events to pie-eating contests, the options are endless! Who doesn’t love pie?

4. Leverage Technology: As our data shows, people are plugged in! Mobile-friendly specials and easy ordering systems can create the ultimate convenience experience for busy families and working professionals juggling life on-the-go.

Savor the Benefits: Your Next Steps

If you’re hungry for more details about marketing to Perkins’s splendid customer base and diving deep into how to maximize on these data points, you ought to license the full report! With this delicious insight, you can turn data into decisions – and that’s how you cook up long-lasting customer relationships!

Perkins Restaurant & Bakery is not just serving meals; they're nurturing connections and communities, and with the right understanding, you can join in on the feasting success. Don’t let this opportunity pass you by – let’s dig into those details and whip up something wonderful!

So lace up those chef shoes and start boiling up strategies that work – you’ll be glad you did, and so will your customers at Perkins! Ready to take the plunge? License our extensive full report and start cooking with data today!

Report Highlights ➡️
Perkins Restaurant & Bakery