Pep Boys

Auto Services

Are you crazy about cars? Are you friendly and driven to do the right thing? That's what it means to be Pep Boys. We're just built this way. If you're built this way, we'd like to get to know you! We offer a variety of career opportunities at more than 800 locations in the United States and Puerto Rico. These include extensive training and development opportunities and a wide array of health and wellness benefits. Pep Boys associates love cars. And we know that everybody needs someone they trust to take care of their cars and get them back on the road safely. Our mission is to take care of people... and their cars. Putting customers first puts us in first place. That's what it means to be Pep Boys. Are you built this way? Since Manny, Moe and Jack founded Pep Boys in 1921, we've aimed to be the best place to shop and care for your car. We're proud to set the pace of a rapidly changing industry, but what we stand for and how we're built never changes. So, if you're looking for a company that will be there for you down the road, make Pep Boys your destination. Check out our opportunities here and, for more information about working at Pep Boys, visit us at Careers. PepBoys.com

Pep Boys Audience Insights & Strategic Update

Overview

Welcome to the Pep Boys Audience Insights & Strategic Update report, where we get your understanding of automotive service trends and market strategies running smoothly. Packed with actionable insights and demographic details, this comprehensive report is your ultimate guide to understanding the audience dynamics and market strategies that ensure Pep Boys remains a trusted destination for quick and reliable car care.

Actionable Insights

Mobile Services Marvels:
- Metro by T-Mobile: Leading in communications with a weighted index of 243. Keeping Pep Boys customers connected.
- Foot Locker: Dominating footwear with a score of 222. Providing stylish and comfortable shoes for the on-the-go automotive enthusiast.
- Louisiana Fried Chicken: Top in QSR with a score of 219. Satisfying the hunger of busy car owners with tasty meals.
- Dental Dreams: Leading in dental services with a score of 217. Ensuring healthy smiles for Pep Boys customers.
- FreshDirect: Leading in grocery and superstores with a score of 216. Delivering fresh groceries to the automotive community.
Social Media Sensations:
- Angie Martinez: Musicians and Bands with a score of 268. Engaging the Pep Boys audience with her tunes.
- Tracee Ellis Ross: Actors with a score of 231. Connecting with customers through her relatable content.
- Marc Lamont Hill: Academics with a score of 225. Providing thought-provoking insights to the Pep Boys community.
- soulPhoodie: Blogs with a score of 222. Adding flavor to the social media buzz.
- Latino USA: Podcasts and Radio with a score of 239. Keeping the Pep Boys crowd informed and entertained.
Retail and Health Highlights:
- Ebony Magazine: Leading in magazines with a score of 252. Adding depth and culture to the reading list.
- Hook & Reel Cajun Seafood & Bar: Casual dining with a score of 213. Offering a delightful dining experience for the automotive audience.
- Bank of America: Financial services with a score of 207. Providing reliable banking solutions to the Pep Boys customers.

Demographic Breakdown

Age Groups: Pep Boys’ customer base spans a variety of age groups, with significant representation in the 35-64 range. This shows strong appeal among middle-aged adults who prioritize car maintenance and reliability.
Income Levels: Pep Boys attracts a diverse income range, with notable segments earning between $35,000 to $99,999. This reflects the brand’s broad appeal to middle-income earners who seek quality and affordable automotive services.
Home Value: Pep Boys customers typically reside in homes valued between $100,000 to $499,999, reflecting a solid middle-class demographic. There is also significant representation in higher-value homes, indicating broad appeal across different economic segments.
Family Structure: The audience includes a mix of family structures, with married couples with and without children representing significant portions. This indicates that Pep Boys is a popular choice for both family and individual car owners.
Education Levels: Pep Boys fans are well-educated, with many holding high school diplomas and college degrees. This aligns with the brand’s focus on informed consumers who appreciate reliable and efficient car services.
Home Ownership: The data shows a balanced mix between renters and homeowners, with a slight edge towards homeowners, indicating a stable and investment-oriented audience.
Commute Preferences: Most Pep Boys customers prefer commuting by car, but there’s also a notable number who use public transportation or work from home, reflecting a modern and flexible lifestyle.
Urbanicity: Pep Boys’ appeal extends strongly in urbanized areas but also has significant following in suburban regions, showcasing its broad appeal across different living environments.
Occupations: Pep Boys attracts a diverse professional crowd, including business and finance professionals, educators, healthcare workers, and those in the arts and entertainment sectors. This wide occupational spread underscores the brand’s versatility and universal charm.

Strategic Insights

Audience Autopilot™: Our innovative tool providing strategic updates, ensuring Pep Boys stays ahead in the competitive automotive service landscape. It’s like having a personal pit crew for your business strategy.

This report is your all-access pass to understanding Pep Boys’ audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the fast-paced world of car care, staying ahead of the curve is the key to staying on top!