Papa Murphy's

QSR

The world's largest take and bake pizza brand, Papa Murphy's is dedicated to bringing families together through food people love with fun, convenient, and fulfilling dinners. There are over 1,500 franchised and company-owned fresh pizza locations in 38 states, Canada, and UAE. Papa Murphy's offers a growing menu of scratch-made pizzas, appetizers, salads, sides, and desserts. It's all about providing Love at 425°. The heartbeat of the Papa Murphy's organization is its people. Our culture is built on core values that define how we do business and have made Papa Murphy's what it is today: a beloved place to work and grow. Become a member of the Papa Murphy's family or open your own Papa Murphy's franchise. Either way, it is a great way to LOVE what you do! We have a simple concept: no delivery, no commercial ovens, and no dine-in service. It's easy to operate, but hands-on involvement either as a home office employee or an owner/operator is one of the key drivers of our 35 years of success. Check out our job opportunities on papamurphys.com/Careers. You can request more information about opening your own store at franchise@papamurphys.com or by visiting www.papamurphysfranchise.com AWARDSConsumers' Choice Award2015, 2016Technomic Zagat #1 Rated Pizza Chain2012, 2011, 2010Zagat 2012, 2011, 2010 National Restaurant Chains Survey #1 Rated Pizza Chain2015, 2013, 2012Nation's Restaurant News Consumer Picks Survey Best Pizza Chain in America2003-2009Restaurants & Institutions magazine, Choice in Chains Platinum Award Winner Chain of the Year2001, 2006, 2008, 2009Pizza Today magazine Franchisee Satisfaction Award2009-2010Franchise Business Review Top 100 Food & Beverage Company2007-2009Inc. magazine Top Food and Top ServiceEstablishments with less than 5,000 U. S. locations2009-2011

Crust and Customer Chronicles: A Slice of the Papa Murphy's US Customer Base

Papa Murphy's is not just a pizza place; it’s a movement that invites you to “take and bake” with your friends and family. But have you ever wondered who the folks are that are filling their homes with the aroma of freshly baked pizza? You're in luck, because we’ve sliced up all the juicy details for you! This report dives into the diverse demographics and customer segments that make up the Papa Murphy's customer base, and it promises to be more appetizing than a pepperoni pizza straight out of the oven.

Pie Charts and Customer Segments: Who's Ordering?

Here’s a tasty breakdown of the top customer segments that are undoubtedly raising their pizza taste to new heights.

L01 - #NorthernLights: Our top tippers! Middle-aged rural couples making high incomes while enjoying a quaint country life. You could say they have their heads in the clouds while their taste buds are firmly planted on the ground (and on a fresh pizza). With 5.09% of the customer base, they are truly representing the “Northern” pizza frontier.
C05 - #Bootstrappers: Holding down the second spot with 4.21%, these upper-middle-income families near cities are hustling in service, blue-collar, and management roles. They know life can be a bit cheesy sometimes, but their pizza tastes are undeniably premier.
B04 - #BabiesBurbs&Blessings: This third segment, claiming 3.97% of the customer base, features younger suburban families that juggle parenting and faith with uncanny finesse. Their secret? A solid pizza plan and a side of blessings!
F01 - #GameTimeGlory: Scoring big in the customer arena, younger singles and couples (3.60%) find comfort in their favorite toppings while they cheer for their teams. Who says you can’t have your pizza and eat it too?
L02 - #CornfieldCabernet: These 3.47% farming and blue-collar couples are living their best lives in the countryside. Hard work and hearty pizza are a match made in heaven. Or should we say, “A match made in pizza oven”?

The Marketing Magic: Understanding the Spice of Demand

Now that we have a slice of the pie—ahem, customer segments—let’s sprinkle in some marketing magic. Understanding how to serve our customers is crucial, and this report offers tasty morsels of data down to the last detail.

A significant part of Papa Murphy's success is due to the strategic use of mobile services and social media engagement. With the migration of more and more customers shopping on their mobile devices, the numbers show a significant rise in convenience-driven purchasing behavior.

Mobile Factors (Let’s Get Comfy)

Convenience Stores: Stewart's Shops leads the charge with a whopping weighted index of 330! What a saucy way to ensure no one goes pizza-less!
Grocery Stores: Hannaford Supermarkets (290) and Price Chopper Supermarkets (239) aren’t just grocery stores; they’re pizza preppers too!
Pizzeria Competitors: Jet's Pizza and Noodles & Company (both at 172) bring out the competition and keep the pizza game exciting.

Social media plays sugar to our spice. Engaging customers through funny memes and trending influences makes them feel closely knitted with the brand. Customers respond well to humorous brands! Midwest vs. Everybody is a classic example, standing strong at 199.

The Demographics and You: Peek into Pizza-Loving Profiles

Knowledge is power, but knowledge about your customers is pizza power! Here's how the demographics line up:

Aging Gracefully: You’ll find a generous helping of middle-aged couples, families, and those who have embraced “empty-nester” status ready to enjoy quality time with a great pizza.
Family Matters: 85% of the customers are young families and upwardly mobile millennials who deride dining out and prefer to bake at home. Who knew pizza nights would come with a side of family bonding?
Faith and Fun: 35% of families prioritize faith-based values, contributing to the customer base heavily invested in family-oriented dining experiences that Papa Murphy's can deliver.
Work Hard, Pizza Harder: Income brackets show that our customers aren’t just scraping by. In fact, with segments like #Bootstrappers and #CornfieldCabernet, these blue-collar families have no shortage of dough to spend on a good pie.

Ready to Get Your Slice of the Report?

What you’ve tasted so far is merely a piece of the Papa Murphy's customer pie! With insights wrapped in humor, it’s time to dish out decisions and license the full report. Perfect for marketers, analysts, or anyone with a craving for data like a fresh pepperoni pizza. Get ready to sink your teeth into this meaty report that goes beyond just delicious numbers—it's your ultimate guide to understanding the customer base that's keeping the ovens on!

As they say, knowledge is like pizza: the more you have, the better it gets! Allow this report to guide your marketing strategies and take your best shot at serving one of America’s tastiest pizza segments. So why wait? Dive deeper into the deliciousness of your potential customer base and feed that pizza-loving fire!