Nine West

The Nine West Audience Autopilot™ Strategic Update

Step into the world of Nine West with our Audience Autopilot™ Strategic Update, a deep dive into the soles of our audience’s preferences and demographics. As a brand that walks the line between trendy and timeless, Nine West attracts a broad and stylish clientele. Let’s lace up and explore the insights that make our customers as chic as our footwear.

Actionable Insights

Our report is packed with data-driven details, highlighting the brands and categories our audience can’t get enough of:

• News Publishers: Newsday (317)
• Grocery and Superstores: FreshDirect (316)
• Electronics: Microsoft (290)
• Breweries: Tree House Brewing Co. (242)
• Gyms and Fitness Centers: Jewish Community Center (JCC) (234)
• Fitness: SoulCycle (229)
• Airlines: JetBlue Cheeps (228)
• Furnishings: Yves Delorme (220)
• Cosmetics: MAC Cosmetics (216)

These brands resonate with our audience, reflecting their dynamic lifestyle and varied interests.

Demographics

Our customers are a vibrant mix, much like our versatile collection. Here’s a closer look at who they are:

• Age Groups: Primarily in the 25-44 age range, with significant representation from the 18-24 and 45-64 segments.
• Income Levels: Our audience spans various income brackets, with a strong presence in the $75,000 to $199,999 range, showcasing their purchasing power.
• Home Value: Many of our customers own homes valued between $500,000 and $1.5 million, indicating a financially stable base.
• Family Structure: A diverse mix, including married couples (with and without kids), singles, and lone parents, reflecting modern family dynamics.
• Education: Highly educated, with most holding bachelor’s or graduate degrees, highlighting the intellectual profile of our clientele.
• Home Ownership: A balanced blend of homeowners and renters, suggesting both stability and flexibility in living arrangements.
• Commute and Transportation: Predominantly urban dwellers who favor cars and public transportation, but also show a strong trend towards working from home.
• Occupation: A wide array of professionals, from business and finance to arts and media, mirroring the creative and ambitious spirit of our brand.

Our Audience: A Closer Look

The Nine West audience is a blend of style, intellect, and wellness. They appreciate quality and functionality, whether it’s a tech gadget from Microsoft or a fitness session at SoulCycle. They balance their professional aspirations with personal wellness, engaging with brands like Athletico Physical Therapy and JetBlue for their travel needs. Their affinity for events and media, from theater to major sports teams, showcases their vibrant social lives and cultural engagement.

Conclusion

The Nine West Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our fashion-forward customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our stylish and diverse audience. Join us as we continue to celebrate the elegance and versatility of our community, crafting experiences that are as dynamic and enriching as our footwear.

Stay tuned for more updates and keep your finger on the pulse of fashion with Nine West!