Nathan’s Famous: Audience Autopilot™ Strategic Update

Introduction

Mobile Retail:
- Electronics: Microsoft is sizzling at the top with a score of 953.
- Furnishings: Pottery Barn Kids (709) and West Elm (406) are making homes cozier, one stylish piece at a time.
- Cosmetics: A.P.C. Store (672) and Aesop (424) are your beauty go-tos.
Mobile Services:
- Shared Offices, Coworking: WeWork (638) is the go-to for flexible workspaces.
- Hair: Drybar (457) ensures you’re always looking fabulous.
Social Media Marketing:
- Blogs: The School of Life (635), The Awl (590), and Intelligencer (524) are your brain’s best friends.
- Magazines: PAPER Magazine (492) and NYLON (415) are setting the trends.
Social Media Brands:
- Fitness: SoulCycle (519) is keeping you fit and fabulous.
- Restaurants: Momofuku (446) is serving up culinary delights.
Mobile Restaurants:
- Fast Casual: sweetgreen (472) is your healthy go-to.
- QSR: Giordano’s (455) has your pizza cravings covered.
Mobile Retail:
- Optical: Warby Parker (505) and Morgenthal Frederics (418) have your eyewear needs sorted.
- Travel: Tumi (433) keeps you traveling in style.
Social Media Influencers:
- Journalists: Emily Nussbaum (486) is your media maven.
- Authors: Mark Bittman (422) and Jessica Valenti (414) are your literary guides.
Mobile Fitness:
- Gyms, Fitness Centers: Blink Fitness (434) is your workout partner.

Age: Spanning all age groups with a strong presence in the 35-44 range.
Income: Attracting a wide range of income levels, from under $15,000 to over $200,000.
Home Value: Customers hail from homes valued across the spectrum, from under $50,000 to over $2 million.
Family Structure: A mix of married couples (with and without kids), lone parents, and singles.
Education: From high school diplomas to graduate degrees, our customers are well-educated.
Home Ownership: A balance between renters and homeowners.
Commute Transportation: Predominantly car users, but with significant numbers using public transportation, walking, and working from home.
Urbanicity: Customers from urbanized areas, urban clusters, and rural zones.
Occupation: Representing a wide range of occupations, from business and finance to arts and entertainment.