Nathan's Famous

QSR

The Nathan's Famous story is as much about famous flavor as it is tradition. In 1916, Polish immigrant Nathan Handwerker started a nickel hot dog stand on Coney Island with a $300 loan from two friends and his wife's secret spice recipe. Today, Nathan's is the most famous hot dog in the world, with restaurants across the globe, products in every supermarket in America and millions of beloved fans. Our restaurant system now includes over 300 restaurants; five locations are corporate owned with the remaining franchised or licensed operations. We serve world famous beef hot dogs and crinkle cut French fries and a wide variety of menu items. Nathan's Famous hot dogs are served in a multitude of outlets including movie theatres, bowling centers, cruise ships, casinos and many more. Nathan's Famous also co-brands with other quick serve restaurant partners. Nathan's Famous branded products are currently distributed in 50 states and in 6 countries around the world. Our grocery items include packaged hot dogs, hamburgers, French fries, onion rings and other assorted items that can be found in supermarkets and club stores. For more information on Nathan's Famous, Inc. visit www.nathansfamous.com. Like us on Facebook: Follow us on Instagram: us on Twitter:

Nathan’s Famous: Audience Autopilot™ Strategic Update

Introduction

Welcome to the Nathan’s Famous report, where our data insights are as hot and fresh as our legendary hot dogs! We’ve whipped up a delectable serving of data, insights, and trends that are sure to satisfy your appetite for knowledge. So grab a fork and dive in!

Top Insights

Here’s a taste of what we’ve uncovered:

Mobile Retail:
- Electronics: Microsoft is sizzling at the top with a score of 953.
- Furnishings: Pottery Barn Kids (709) and West Elm (406) are making homes cozier, one stylish piece at a time.
- Cosmetics: A.P.C. Store (672) and Aesop (424) are your beauty go-tos.
Mobile Services:
- Shared Offices, Coworking: WeWork (638) is the go-to for flexible workspaces.
- Hair: Drybar (457) ensures you’re always looking fabulous.
Social Media Marketing:
- Blogs: The School of Life (635), The Awl (590), and Intelligencer (524) are your brain’s best friends.
- Magazines: PAPER Magazine (492) and NYLON (415) are setting the trends.
Social Media Brands:
- Fitness: SoulCycle (519) is keeping you fit and fabulous.
- Restaurants: Momofuku (446) is serving up culinary delights.
Mobile Restaurants:
- Fast Casual: sweetgreen (472) is your healthy go-to.
- QSR: Giordano’s (455) has your pizza cravings covered.
Mobile Retail:
- Optical: Warby Parker (505) and Morgenthal Frederics (418) have your eyewear needs sorted.
- Travel: Tumi (433) keeps you traveling in style.
Social Media Influencers:
- Journalists: Emily Nussbaum (486) is your media maven.
- Authors: Mark Bittman (422) and Jessica Valenti (414) are your literary guides.
Mobile Fitness:
- Gyms, Fitness Centers: Blink Fitness (434) is your workout partner.

Demographic Delights

Our customer base is as diverse as our menu:

Age: Spanning all age groups with a strong presence in the 35-44 range.
Income: Attracting a wide range of income levels, from under $15,000 to over $200,000.
Home Value: Customers hail from homes valued across the spectrum, from under $50,000 to over $2 million.
Family Structure: A mix of married couples (with and without kids), lone parents, and singles.
Education: From high school diplomas to graduate degrees, our customers are well-educated.
Home Ownership: A balance between renters and homeowners.
Commute Transportation: Predominantly car users, but with significant numbers using public transportation, walking, and working from home.
Urbanicity: Customers from urbanized areas, urban clusters, and rural zones.
Occupation: Representing a wide range of occupations, from business and finance to arts and entertainment.

Conclusion

Nathan’s Famous is more than just a hot dog haven. Our diverse customer base and broad appeal across various sectors make us a sizzling success. Whether you’re a tech-savvy millennial, a fitness enthusiast, or a culinary connoisseur, Nathan’s has something for everyone. Dive into our full report for a deeper look into the data that’s driving our delicious success.