Motel 6: Audience Autopilot™ Strategic Update

Introduction

Welcome to the Motel 6 report, where our data insights are as bright and inviting as our iconic neon sign! We’ve rolled out a comprehensive analysis that will keep you as hooked as a roadside traveler needing a good night’s rest. So, turn on the light and let’s check into the details!

Top Insights

Here’s the lowdown on what’s driving success for Motel 6:

• Mobile Retail:
  • Drug Stores: Long’s Drugs takes the lead with a weighted index of 348.
  • Used Products: Value Pawn and Jewelry (220) and Cash America (217) are treasure troves for savvy shoppers.
• Mobile Services:
  • Lending: Advance Financial (288) and Moneytree (272) are your financial pit stops.
  • Health: Romantix (280) ensures well-being on the go.
  • Dental: Dental Dreams (271) and Kool Smiles (195) keep your smile shining.
  • Communications: Boost Mobile (243) and Metro by T-Mobile (240) keep you connected.
• Mobile Hotels:
  • Hotels: Studio 6 (276) and Budget Host (261) are your cozy stops along the way.
• Social Media Marketing:
  • Podcasts and Radio: Big Tigger (232) keeps your ears entertained.
  • TV Channels: CNN en Español (217) keeps you informed.
  • Blogs: Bossip (222) delivers the latest buzz.
• Social Media Influencers:
  • Musicians and Bands: Trina (226) and Chuck D (196) bring the beats.
  • Lifestyle: Angela Yee (226) shares life hacks and tips.
  • Actors: Meagan Good (222) and Jackée Harry (216) light up the screen.
  • Reality TV Stars: Porsha Williams (198) and Kenya Moore (197) keep reality real.
  • Academics: Marc Lamont Hill (197) enriches minds.
• Social Media Brands:
  • Music: Def Jam Recordings (211), Warner Music Group (198), and Sony Music (198) are setting the soundtrack of life.
• Mobile Automotive:
  • Auto Services: Town Fair Tire (232) keeps your journey smooth.
• Mobile Retail:
  • Marijuana Stores: Trulieve (201) caters to a specific niche.

Demographic Delights

Our customers span a wide range of demographics, making Motel 6 a diverse and welcoming place for all:

• Age: Our guests come from all age groups, with a notable presence in the 35-44 range.
• Income: Serving a broad spectrum, from less than $15,000 to over $200,000.
• Home Value: Welcoming guests from homes valued under $50,000 to over $2 million.
• Family Structure: From married with kids to singles, we cater to all household types.
• Education: From high school diplomas to graduate degrees, our guests are well-educated.
• Home Ownership: A mix of renters and homeowners enjoy our services.
• Commute Transportation: Predominantly car users, with significant numbers using public transportation and walking.
• Urbanicity: Guests from urbanized areas, urban clusters, and rural zones find comfort at Motel 6.
• Occupation: Our guests work in diverse fields, from business and finance to arts and entertainment.

Conclusion

Motel 6 is more than just a place to rest your head—it’s a vibrant hub for a wide array of customers. From our top-performing categories to our diverse demographic reach, we’re lighting up the hospitality industry. Whether you’re on a budget, need a quick loan, or just want to stay connected, Motel 6 has got you covered. Dive into our full report to uncover the bright insights driving our continued success.