Michaels is a popular store that sells a wide variety of crafts, toys, and hobby supplies. Located across the United States and Canada, Michaels is a go-to place for anyone who loves to create. You can find materials for scrapbooking, knitting, painting, and many other crafts. They also offer seasonal decorations, like Halloween and Christmas items. In addition to supplies, Michaels has classes and workshops where you can learn new skills, like making jewelry or painting. The store is fun for everyone, whether you're a beginner or an expert crafter. Overall, Michaels is a great place to explore your creativity and find inspiration for your next project.

Michaels' Customer Base: A Stitch in Time Saves Nine

Welcome to the world of crafting, creativity, and, of course, good ol' Michaels! If you're looking at diving into the picturesque world of arts and crafts, you might want to know a little something about the folks who frequent Michaels stores. Like thread through fabric, the demographics, behaviors, and interests of Michaels' customers weave a delightful tapestry worth exploring.

Who Are the Michaels Mavens?

Let's kick things off by stitching together the top consumer segments that make up the Michaels customer base. From suburban families to stylish singles, this intriguing mix is anything but drab!

Segment Name	Description	Percentage of Customers	Indexed Against US Population	Overall Rank
#SatelliteScions	Highly educated suburbanite families living on the outskirts of tech hubs.	3.17%	190	1
#GoodLifeCitizens	Upper-income families living their best life just outside cities.	3.21%	159	2
#FamilyOutposts	Wealthy family-focused households straddling the suburban/rural line.	2.33%	192	3
#NorthernLights	Middle-aged rural couples making relatively high incomes in white-collar jobs.	2.84%	147	4
#Bootstrappers	Upper-middle income families near cities, working management roles in service, blue-collar, and admin jobs.	3.04%	142	5

It appears that **#SatelliteScions** rank first, likely crafting their way through life's challenges with cutting-edge school supplies and DIY décor. Meanwhile, **#GoodLifeCitizens** are living their best life, and their best life includes plenty of craft projects! But don’t forget about **#FamilyOutposts**, who balance wealth with a family-centric lifestyle like pros.

Demographic Highlights

What do these crafty customers look like? Let’s paint a clear picture!

Age: The Michaels customer demographic spans across age groups but tends to lean toward families and middle-aged consumers. These crafters prefer creating memories (and scrapbooks) for their children.
Income Levels: Most customers fall into the upper-middle-class or affluent brackets. After all, crafting can be an expensive hobby, and you need to be able to afford those rhinestones!
Education: Many Michaels shoppers are well-educated, often holding degrees that reflect their professional prowess. They combine brains with creativity!

Cracking the Craft Code: Marketing Insights

What makes these crafters tick? Knowing the ins and outs of customer interests helps Michaels craft an engaging shopping experience.

Here are some notable insights:

Source	Category	Title	Weighted Index
mobile	retail	Agriculture - Hollywood Feed	263
socialmedia	marketing	Podcasts and Radio - Morning Show with Boomer & Gio	257
mobile	fitness	Gyms, Fitness Centers - Fitness Together	241

The items ranked high above suggest customers prioritize community services, wellness, and social activities. Crafting might just be the glue that holds their busy lives together!

Actionable Strategies: Crafting the Marketing Message

Knowing who these crafty consumers are allows Michaels to weave a marketing message that resonates with customers. Personalization is the golden thread that will keep them coming back for more!

A few strategies include:

Targeted Promotions: Offer specific discounts for families during back-to-school season or holiday sales. Encourage families to create memories through crafting activities!
Workshops & Events: Hold craft workshops in-store. Encourage community by providing a platform for customers to learn from each other. After all, sharing is caring!
Online Engagement: Utilize social media platforms to showcase customer creations. Post tutorials, share success stories, and highlight DIY projects. Nothing inspires like seeing other crafters’ success!

Tying It All Together

The charts and data present a clear picture: Michaels customers are creative, engaged, and uniquely diverse. Licensing the findings from this report offers leverage to tap into this vibrant market. So if you fancy getting crafty with data, licensing this report is sure to help you sew together an effective marketing strategy to snag these artful shoppers!

After all, you can’t spell “crafty” without “Michaels,” so step up to stitch your marketing plans in line with this delightful demographic!

Social Signal is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit on this page, you consent to allow Social Signal to store and process the personal information submitted above to provide you the content requested.

Michaels