Maverik Insights: Actionable Insights, Top Segments, and Demographic Details

Welcome to the Maverik Insights report! Here, we’ll dig deep into the latest trends, top segments, and demographics driving the mobile convenience and social media landscape. Buckle up; it’s going to be a fun ride through data town.

Actionable Insights

• Gas Stations: Irving Oil and Cumberland Farms are topping the charts, showing that consumers are fueling up with these brands more than others.
• Convenience Stores: Stewart’s Shops and On The Run Convenience lead the pack, making pit stops an essential part of the consumer journey.
• Grocery: Brookshire Brothers takes the cake (or should we say, the groceries?) in the mobile grocery sector.
• Hardware and Home Improvement: United Hardware and Taylor Rental are the go-to for the handy and the home improvers.
• Health and Wellness: My Hearing Centers and Lincare are key players in keeping us all in good health.
• Restaurants: Chicken Express and BIGGBY COFFEE are serving up quick and delicious bites.

Top Segments

Our audience segmentation highlights the diverse profiles of our customers, indexed against the US average:

• #Kids&Country (M04): Dominating with a 536 index, these family-oriented folks love the rural life.
• #WideOpenSpaces (M01): Appreciating the big skies and open roads, they index at 340.
• #BabiesBurbs&Blessings (B04): Suburban families with a strong sense of community, indexing at 337.
• #CornfieldCabernet (L02): Enjoying the finer things amidst the cornfields, with an index of 311.
• #Camo&Cornfields (M03): These camouflage-loving, country-dwellers come in at 274.

Demographics

Our demographic breakdown provides insights into who these customers are:

Age

• 75+ and 65-74: These age groups are significantly over-represented compared to the general population.
• 18-24 and 25-29: Millennials are less represented, indicating potential growth areas.

Income

• $200,000+ and $150,000 to $199,999: High earners are more prevalent in our customer base, showcasing a lucrative market segment.
• Less than $15,000: Significantly under-represented, suggesting our products and services cater to more affluent consumers.

Home Value

• $2M+ and $1M to $1.5M: High home value ranges are strongly represented.
• Less than $50,000: Lower home value ranges are not as common among our customers.

Family Structure

• Married with kids: Over-indexed, reflecting strong family-oriented segments.
• Singles: Under-indexed, hinting at potential marketing opportunities.

Education

• Graduate and Bachelor’s degrees: Higher education levels are prevalent, indicating a well-educated customer base.
• Less than high school: Under-represented, showing a skew towards more educated individuals.

Home Ownership

• Owned: Homeowners are significantly over-represented.
• Renting: Under-represented, indicating stability in living situations among our customers.

Commute and Transportation

• Car: Dominates as the primary mode of transportation.
• Public Transportation and Bicycles: Under-represented, suggesting our customers prefer driving.

Urbanicity

• Urbanized Area and Urban Cluster: Strongly represented, with a significant portion of our customers living in urban settings.
• Rural: While present, it’s a smaller segment compared to urban dwellers.

Occupation

• Business/Finance and Engineering/IT: Highly represented, showcasing a professional customer base.
• Farm related and Blue-collar: Also present, indicating a mix of white and blue-collar workers.

Final Thoughts

The Maverik Insights report provides a comprehensive overview of our key segments, actionable insights, and demographic details. Whether you’re looking to target high-income homeowners or family-oriented rural dwellers, this report is your roadmap to marketing success. Let’s leverage these insights to fuel your next marketing campaign and steer your strategy toward success.