Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Mattress Firm

Bedmart, founded by Chet Goldberg, started in 1988 as one store in Tucson. Chet had worked as a mattress salesman and was ready to strike out on his own. In the beginning, he did it all - from sales to delivery. As Bedmart grew, Chet put his stamp on the Bedmart culture by offering flexible and personalized care not only to his customer but also his employees. By providing reasonable hours and great opportunities in a growing organization, Bedmart has attracted the best mattress experts in Arizona to provide their customers with the best service. Bedmart has grown from its humble beginnings to a 30 store chain with locations throughout Arizona, including the Tucson and Phoenix Metro areas and as far north as Carefree/Cave Creek and as far south as Green Valley and Sierra Vista. Chet is still at the helm and still making sure that every customer gets the very best mattress buying experience. Bedmart is known as the 'Nobody' who beats everybody every day! The philosophy is simple -- offer the best brands, the best selection, and the best service at the guaranteed lowest price! It's worked. Bedmart is the largest family-owned mattress dealer in Arizona!

Mattress Firm: Data You Can Lie Down With

Are you ready to snuggle into the latest insights about the best places to shop in America? Well, grab a fluffy pillow and a cozy blanket because we’re diving into a data-rich dessert that is sure to put you to sleep with satisfaction! From apparel to groceries, breweries to banks, this report unfolds the mattress – ahem, I mean, the layers – of consumer behavior in the U.S.

Overview of Insights

This fabulous dataset offers a weighted index score of various brands across different categories, illustrating where Americans are putting their spending and loyalty. The list reveals that mobile shopping is the leading platform, revealing our collective addiction to tapping our screens while we navigate the world of commerce.

Top Brands and Their Coup de Ménage

Let’s talk turkey – and by turkey, I mean mattresses of course! Some of the big winners in consumer affection show brands that are not just mattress-related but stretch across the entire retail spectrum. For instance:

  • Harmon Face Values: Top of the heap with a weighted index of 237, it seems that facials and skincare are in because who doesn’t want to glow like the sunrise after a good night’s sleep?
  • FreshDirect: The grocery king with a spicy score of 228, proving there’s nothing better than fresh produce delivered straight to your door.
  • Hollywood Feed: Showcasing pet appreciation with a score of 222. Finally, good news for your pooch with all those gourmet treats!
  • Twin Liquors Fine Wine and Spirits: Coming in at 220, signaling that when it comes to winding down, wine down is the game plan.
  • EarthWise Pet Supply: Pet lovers unite! A score of 215 means supplying your fur baby with the best is always en vogue.

But wait, there’s more. Who knew Microsoft could have such an effect on our shopping habits, scoring 214 as a retail electronics frontrunner? Looks like that Surface Pro isn’t just for work anymore!

Social Media and Brand Influence

The digital world is no stranger to influence, and American consumers are clearly swayed by the stars of social media and their endorsements. We’ve got a plethora of brands garnering attention through influencers across diverse categories:

  • Tree House Brewing Co.: A hoppy delight with a brand score of 207. It turns out influencers keep the beers flowing as much as they flow with wit and charm!
  • Peloton: Cardio is a win-win with a score of 184 – leveraging celebrity endorsements to get you sweaty without the directorial effects of a fitness addiction.
  • Shake Shack: The iconic burger joint achieved a laudable score of 180. Good food, freshly squeezed moments, sounds like a quality experience!

Mobile Trends – Texting and Shopping

Now, let’s take a peek into the world of mobile shopping for the average American while reclining in comfort:

  • Gyms and Fitness Centers: With Orangetheory and Fitness Together both holding their ground, it’s comforting to know that our collective obsession with staying fit hasn’t lost steam (or sweat).
  • Edible Arrangements: Sweetening up holidays and anniversaries with gifts, they snag 193, making it the top choice for last-minute givers and romance renewers.
  • TEAM “Pets”: With stores like PetPeople scoring a respectable 213 and Camp Bow Wow coming in hot with 166, it’s clear that love at first bark exists – and it leads to sales.

Social Media: The Driving Force

It’s safe to say social media isn’t just a space for influencers to flaunt their wares; it’s the secret sauce in everywhere from groceries to high fashion. Here are some highlights:

  • Ian Bremmer and Mark Bittman: Not just two names among the sea of influencers, but academics who shape conversations as they nurture their followers’ appetite for intellect.
  • Motherboard: High marks for marketing, pinching a respectable 170 for keeping readers informed about trends while wittily exploring the chaotic reality of tech.

Demographics: A Breakdown

This data doesn’t just gloss over who is shopping; it’s splashed with facts that incorporate insight into the demographics of these brands. It’s not just a one-size-fits-all type of market:

Do you like strong influences? Check out the likes of desus Nice or comedians like Matt Bellassai, who have firmly planted humor into our daily scrolls.

Having Fun with Stats

Some fun quirkiness in the data highlights include:

  • Marriott Hotels at 162, which sounds great until you realize how many nights you might miss on your hotel-sleeping marathon!
  • Kids still love the infamous Babies ’R’ Us for those tiny cuties, ranking at 162. Time for parents to unleash their shopping-spree emotions!
  • Crunching numbers and maybe experiencing buyer’s remorse at P.F. Chang’s Bistro scoring 162 – a treat on the taste buds, but don’t get carried away with appetizers!

Conclusion – Let’s Create Sleeping Champions

In summary, the findings are as compelling as they are enlightening. Companies are cleverly tapping into our mobile shopping habits while leveraging social media to ensure we strut through retail avenues like seasoned pros. Interested in finding out how to use this data to build your brand and tailor your offerings? It’s a mattress full of intelligence waiting for you to coddle! For a cozy sleep on the ultimate report, license your entire copy today and make data your best bedfellow.

Sweet dreams await, because with the right insights, you can segue seamlessly from dreaming to doing!

Report Highlights ➡️
Mattress Firm