Madison Reed

Hair

Founded in 2013, we started Madison Reed with a simple mission: To make luxurious, at-home hair color with ingredients you can feel good about. At the forefront of innovation, we created the first ever smart 6-Free permanent hair color: Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair. Madison Reed is revolutionizing the $50 billion hair care industry by making personal care more personal and by offering best-in-class products formulated under strict standards that truly raise the bar. Our deep commitment to the "client" experience paired with our dedication to technology and product innovation has fostered an extremely dedicated, consistently-growing fan base. We are a company built on integrity, innovation, responsibility and love. Headquartered in San Francisco's colorful Mission neighborhood, our team is over 60+ strong. We are backed by leading investors such as: Norwest Partners, True Ventures, Comcast Ventures and Maveron.

Madison Reed Audience Insights & Strategic Update

Overview

Welcome to the Madison Reed Audience Insights & Strategic Update report, where we dye deep into the latest trends and strategies that keep this innovative hair color company at the cutting edge of the beauty industry. This comprehensive report is packed with actionable insights and demographic details, providing a thorough understanding of the audience dynamics and market strategies that make Madison Reed a top choice for hair color enthusiasts.

Actionable Insights

Mobile Services and Influencers:
- Pottery Barn Kids: Leading in mobile furnishings retail with a weighted index of 618, highlighting an audience with a penchant for stylish home décor.
- Microsoft: Dominating in mobile electronics with a score of 560, indicating tech-savvy customers.
- Morgenthal Frederics: Top in mobile optical retail with a score of 531, catering to those who value premium eyewear.
- Paper Source: Leading in mobile office supplies with a score of 510, appealing to creative professionals.
- The Infatuation: Dominating in social media marketing with a score of 468, reflecting a connection with foodies and restaurant-goers.
- WeWork: Leading in shared offices and coworking spaces with a score of 465, engaging entrepreneurial and professional clients.
- Equinox Fitness Clubs: Top in mobile fitness with a score of 464, showing a strong interest in high-end fitness centers.
- Blick Art Materials: Leading in mobile crafts and hobbies with a score of 463, appealing to artistic and creative individuals.
- Bonobos: Dominating in mobile men’s apparel with a score of 450, catering to the stylish male demographic.
- FreshDirect: Leading in social media brands for grocery and superstores with a score of 443, indicating a health-conscious and convenience-seeking audience.

Top Segments

#MidasMight: Indexed at 511, making up 4.30% of customers. This segment enjoys luxury and affluent lifestyles.
#SkyHigh: Indexed at 462, making up 1.21% of customers. Represents high-flying professionals with a taste for the finer things.
#Urbanists: Indexed at 372, making up 6.49% of customers. Urban dwellers who thrive in bustling city environments.
#ExclusiveExburbs: Indexed at 309, making up 4.11% of customers. Wealthy individuals living in upscale suburban areas.
#HighRisers: Indexed at 294, making up 3.92% of customers. Independent urban dwellers focused on personal growth.

Demographic Breakdown

Age Groups: Madison Reed’s customer base spans various age groups, with significant representation in the 25-54 range. This shows strong appeal among young adults and middle-aged individuals who prioritize hair care and quality beauty products.
Income Levels: Madison Reed attracts a diverse income range, with notable segments earning between $75,000 to $199,999. This reflects the brand’s broad appeal to middle and upper-middle-income earners who seek premium beauty services.
Home Value: Customers typically reside in homes valued between $200,000 to $749,999, reflecting a solid upper-middle-class demographic. There is also representation in higher-value homes, indicating broad appeal across different economic segments.
Family Structure: The audience includes a mix of family structures, with married couples with and without children, as well as singles. This indicates that Madison Reed is a popular choice for both family-oriented and individual beauty enthusiasts.
Education Levels: Madison Reed’s customers are well-educated, with many holding college and graduate degrees. This aligns with the brand’s focus on informed consumers who appreciate high-quality hair color services.
Home Ownership: The data shows a balanced mix between renters and homeowners, indicating a stable and investment-oriented audience.
Commute Preferences: Most Madison Reed customers prefer commuting by car, but there’s also a notable number who use public transportation or work from home, reflecting a modern and flexible lifestyle.
Urbanicity: Madison Reed’s appeal extends strongly in urbanized areas but also has significant following in suburban regions, showcasing its broad appeal across different living environments.
Occupations: Madison Reed attracts a diverse professional crowd, including business and finance professionals, educators, healthcare workers, and those in the arts and entertainment sectors. This wide occupational spread underscores the brand’s versatility and universal charm.

Strategic Insights

Audience Autopilot™: Our innovative tool providing strategic updates, ensuring Madison Reed stays ahead in the competitive beauty landscape. It’s like having a personal stylist for your business strategy.

This report is your all-access pass to understanding Madison Reed’s audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the ever-evolving world of beauty, staying ahead of the trend is the key to staying fabulous!