Macy's

Department Stores

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U. S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

Macy’s Audience Insights & Strategic Update

Overview

Welcome to the Macy’s Audience Insights & Strategic Update report, where we break down the data so you don’t have to break a sweat! Packed with actionable insights, this report is your one-stop-shop for understanding the latest trends and strategies driving Macy’s success in the market.

Actionable Insights

Mobile Retail Giants:
- Microsoft: Topping the charts with a weighted index of 424.
- Trader Joe’s: Your go-to grocery destination scoring 316.
- WeWork: Dominating the shared office space with 314.
Delectable Delights:
- Paris Baguette: Sweetening the bakery and desserts category with 367.
- Kung Fu Tea: Brewing up success in the coffee and tea market at 296.
Social Media Stars:
- The School of Life: Leading the blogosphere with a score of 337.
- Newsday: Making headlines in news publishing with 328.
Educational Excellence:
- Kumon Math & Reading Centre: Acing the education sector with 310.

Social Media & Marketing Insights

Influential Blogs & Magazines:
- Hyperallergic: Art aficionados’ favorite at 308.
- McKinsey Quarterly: Business insights powerhouse scoring 270.
Top Influencers:
- Atul Gawande: Academic influencer at 279.
- Aparna Nancherla: Comedy queen scoring 278.
B2B Brilliance:
- Boston Consulting Group: B2B leader at 277.
- IDEO: Innovation giant with a score of 272.

Demographic Breakdown

Age Groups: Detailed insights into the age distribution of Macy’s customers, comparing them to the general population.
Income Levels: A breakdown of income ranges, highlighting the financial diversity of the customer base.
Home Value: Insight into the property value segments of Macy’s shoppers.
Family Structure: From singles to married with kids, see the diverse household compositions.
Education Levels: Academic achievements across Macy’s customer base.
Home Ownership: Renting vs. owning insights.
Commute Preferences: How customers get around, from cars to bicycles to working from home.
Urbanicity: Urban vs. rural spread of the audience.
Occupations: Job categories from business and finance to arts and entertainment.

Strategic Insights

Audience Autopilot™: Our cutting-edge tool providing strategic updates, ensuring Macy’s stays ahead in the competitive landscape.

This report is your all-access pass to understanding Macy’s audience dynamics. Dive in, analyze, and let these insights drive your next strategic move. After all, in the retail world, staying ahead of the curve is the key to staying on top!