Lucky Brand

Lucky Brand is a popular clothing company known for its casual and stylish apparel. Founded in 1990 in Los Angeles, it started with a focus on denim jeans but has grown to include various clothing items like shirts, dresses, and accessories. The brand is known for its relaxed, bohemian style, often featuring unique prints and comfortable fits. Lucky Brand emphasizes quality materials and craftsmanship, making their clothes durable and appealing. Their jeans are particularly famous for their vintage-inspired designs. The brand has a loyal customer base and sells its products in stores and online. Lucky Brand aims to provide fun and fashionable clothing for everyday wear.

Executive Summary

Lucky Brand: Audience Insights & Strategic Update

Welcome to the land of Lucky Brand insights, where the jeans fit perfectly, and the data is even snugger! Our latest report dives deep into the world of mobile retail, social media marketing, and more, giving you a comprehensive look at where Lucky Brand stands in the market.

Actionable Insights

Mobile Retail Heroes:
- Microsoft: Leading the pack with a weighted index of 392.
- Paper Source: Bringing the office supplies game strong at 363.
- Regus: Shared office spaces hitting a solid 323.
Fitness & Fun:
- The Bar Method: Getting fit with a 313 score.
- Pure Barre: Not far behind with 291.
Retail Therapy:
- Nordstrom & Saks Fifth Avenue: Department stores scoring 291 and 285 respectively.
- Sur La Table & Williams-Sonoma: Home and housewares champions with scores of 293 and 273.
Pet Lovers:
- Hollywood Feed: A leader in the agriculture retail sector with a score of 312.
- PetPeople: Catering to pet needs with a score of 298.

Social Media & Marketing Insights

Influential Blogs & Podcasts:
- The Awl: Top blog with a score of 302.
- The Brian Lehrer Show: Leading in podcasts with 292.
Fitness Brands:
- SoulCycle: A social media darling at 298.
B2B Powerhouses:
- Wieden+Kennedy and IDEO: Scores of 288 and 284.
Influential Authors:
- Frank Bruni and Mark Bittman: Leading influencers with scores of 278 and 273.

Demographic Breakdown

Age Groups: The report highlights various age brackets, showing where the Lucky Brand audience lies compared to the general population.
Income Levels: Insight into the income distribution of Lucky Brand customers.
Home Value: The home value segmentation of the customer base.
Family Structure: From singles to married with kids, the diversity in household compositions.
Education Levels: Academic achievements of our customer base.
Home Ownership: Renting vs. owning insights.
Commute Preferences: How our customers get around, be it by car, public transport, or working from home.
Urbanicity: The urban vs. rural spread of our audience.
Occupations: Job categories ranging from business and finance to arts and entertainment.

Strategic Insights

Audience Autopilot™: Our proprietary tool providing strategic updates and ensuring Lucky Brand stays ahead in the game.

This report is your all-access pass to understanding the intricate dynamics of Lucky Brand’s audience. Dive in, analyze, and let these insights guide your next big move. After all, staying lucky takes a bit of strategic planning!

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