L'OCCITANE

The L’OCCITANE Audience Autopilot™ Strategic Update

Welcome to the L’OCCITANE Audience Autopilot™ Strategic Update, where luxury meets insight! This report offers a comprehensive peek behind the curtain of our audience’s preferences and demographics. As a brand synonymous with elegance and sustainability, L’OCCITANE attracts a diverse and discerning clientele. Let’s dive into the insights that make our customers as radiant as our products.

Actionable Insights

Our report is brimming with golden nuggets of wisdom, highlighting the brands and categories our audience adores:

• Shared Offices/Coworking: WeWork (481)
• B2B Brands: R/GA (410), Wieden+Kennedy (372), IDEO (361)
• Travel: Tumi (328)
• Health: Athletico Physical Therapy (317)
• Juice Bars: Jamba Juice (297), Vitality Bowls (285)
• Events: Tribeca (307), Fashion Week (276)

These brands reflect the sophisticated tastes of our audience, combining elegance, health, and innovation.

Demographics

Our customers are as varied and vibrant as the landscapes of Provence. Here’s a closer look at their demographics:

• Age Groups: Predominantly in the 25-44 age range, with notable engagement from both younger (18-24) and older (45-64) segments.
• Income Levels: Our audience is financially comfortable, with a significant number earning between $100,000 and $199,999, and many more above the $75,000 mark.
• Home Value: Reflecting their affluence, many of our customers own homes valued between $500,000 and $1.5 million, with some even in the $2 million+ range.
• Family Structure: A mix of married couples (with and without kids), singles, and lone parents, indicating a diverse range of household dynamics.
• Education: Highly educated, with the majority holding bachelor’s or graduate degrees, underscoring the intellectual caliber of our clientele.
• Home Ownership: A balanced mix of homeowners and renters, reflecting a blend of stability and flexibility in living arrangements.
• Commute and Transportation: Primarily urban dwellers who favor cars and public transportation but also embrace modern work-from-home trends.
• Occupation: A diverse array of professionals, from business and finance to arts and entertainment, mirroring the creative and entrepreneurial spirit of our brand.

Our Audience: A Closer Look

The L’OCCITANE audience is a blend of sophistication, intellect, and wellness. They appreciate the finer things in life, whether it’s a rejuvenating session at Athletico Physical Therapy or a stylish accessory from Tumi. They balance their professional lives with personal growth, engaging with brands like Harvard University and the World Economic Forum. Their love for events like Tribeca and Fashion Week showcases their vibrant social lives and appreciation for culture.

Conclusion

The L’OCCITANE Audience Autopilot™ Strategic Update is a treasure trove of insights, painting a vivid picture of our discerning customers. These insights not only highlight their preferences and behaviors but also guide us in creating campaigns and products that resonate deeply with our elegant and eco-conscious audience. Join us as we continue to celebrate the beauty of our community, crafting experiences that are as enriching as our products.

Stay tuned for more updates and keep your finger on the pulse of luxury with L’OCCITANE!