Audience Autopilot™ interactive dashboards include:
If you're ready to meet a few quirky characters from our neck of the woods, you've come to the right place! Lexington Realty's U.S. customer base is like a lively potluck dinner where everyone brings something unique to the table. Let’s take a peek at the top segments that make this deliciously diverse group.
First up, we have the #SmallTownSatellites, representing 7.55% of our customer base. These older ruralites orbit small towns, working in blue-collar professions. They know the secret to happiness: finding joy in the simple things. After all, who's better at tiptoeing through the tulips than these seasoned souls?
Next, we have the #CornfieldCabernet crew, making up 6.43%. These farming and blue-collar couples are living it up in the country. They're raising barns, and yes, the occasional toast to the good life!
At 3.56%, the #Ebony&Essence segment is made up of older, below-average income African American households often led by single female parents. They represent resilience and strength, proving that family and community come first, no matter the challenges.
Cheering alongside them are the #Merica segment, a group of white semi-rural households who might not have a diploma but sure know how to root for their local high school team (39% of our customers). They embody the spirit of classic Americana—fried food and football! Y’all ready for some nachos?
Just trailing behind at 3.88% are the #DirtRoadDynasty. This segment features older, lower-income families working hard at factory jobs. They know how to put in a hard day’s work, with a healthy dose of country pride!
But wait! These segments are just the tip of the iceberg. Let’s uncover more of the customer base with various interesting tidbits and demographics that make each segment unique.
With 4.69% to their name, the #Kids&Country families know the value of hard work and play. These younger families work in farming and blue-collar jobs and are showing kids a good time—whether it’s on the farm or just out exploring their little ‘kingdom’ of adventure!
#PensionPastures families represent 3.61% of us. These older couples are living life to the fullest in the great outdoors, enjoying retirement in blissful harmony.
With industrious spirit, the #Camo&Cornfields families (2.86%) live for DIY projects and fast food. They’re the type to whip up a hunting-inspired DIY project while munching on some barbecue chips!
Next, we have the #Adulting group, featuring 2.63% of our customer base. This segment represents single, diverse renters working service jobs and finally figuring out the difference between a 401(k) and a chocolate cake! Adulting may be tough, but they’re giving it a solid try!
#RustRenters (3.4%) are young, lower-income renters scattered across smaller cities. They're like young explorers embarking on an adventure filled with both dreams and ramen noodles.
So how do we reach these eclectic personalities? Hold onto your hats, because you’re in for a wild ride. Check out our marketing strategies aimed at wooing these delightful groups.
When it comes to mobile services, NBT Bank shines bright with a weighted index of 733. That's one bank that knows how to roll with the punches! Meanwhile, Stewart's Shops takes home the gold in convenience stores. Suffice it to say, the folks around here appreciate a good pit stop!
Without fail, blue-collar aficionados flock to places like Aubuchon Hardware (weighted index of 502). We know they love a good DIY moment, turning home improvement into a side-hustle! Is that a chandelier? Nope, just a fancy new rake hanging from the ceiling!
In the grocery arena, Price Chopper Supermarkets (432) reign supreme. These folks have stylish recipes that include spaghetti one night and chili the next; it’s a gourmet struggle!
Let's not forget the social media landscape. The Godly Teachings brand (276) shares motivational content that brings a daily dose of feel-good vibes to our customers. Pair that with Jessica Robertson and her reality TV star appeal—influencing our friends one click at a time!
When it comes to dining, Pizza Inn (264) and Daylight Donuts (242) are right on target. Foodies, rejoice! There’s a slice (or pastry) with your name written all over it!
When crafting messages and rolling out campaigns, it's crucial to know who we're talking to. Behold the splendid demo breakdown of our vibrant community!
The financial champs of the region go to NBT Bank once again, holding their crown with an impressive index. With banking on their side, they’re ensuring that our hardworking folks make the most of their earnings.
Everything from Dollar General (307) to essential household names shows that our customers love variety. Whether it's DIY or grabbing a pint of milk, they know where to go!
For medical and health-related services, My Hearing Centers is a lifesaver with an index of 314. We may need a hearing aid after all that football cheering, but we’re still ready to hit the field!
Like what you see? Great! There’s so much more to uncover about our customer base that we can’t fit into just one slice of this pie. License our full report, filled to the brim with data, actionable insights, and plenty of good ol' humor! It's a ride worth taking—strapping on a seatbelt is optional!
Remember, whether you're sipping Cornfield Cabernet with the #DirtRoadDynasty, chasing sunrises with the #PensionPastures, or dodging barbecued nachos at a local high school game, there's a charming character waiting for you in Lexington Realty's report! What are you waiting for? It's time to roll up those sleeves and dig into the rest!
