Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Kirkland's

At Kirkland's, we believe that home is a reflection of how we live, who we are, and what we live for. Every room its own tapestry. Every object used to decorate, a symbol not only of our personal style, but of our innermost passions. We are based in Nashville, TN and currently operate 417 stores in 36 states. At each store's front door, you will be greeted by endless possibilities for refreshing, redecorating, re-imagining. Where items personally selected to fill our shelves, are ready, to in turn fill your home, your personal style, your passions. Where everything we do is designed to help you find that certain something. And where the desire to bring your vision to life tomorrow is rewarded with an affordability that allows you to bring those styles home today. Welcome home to Kirkland's. NOW HIRING! See all job postings online at www. Kirklands.com EOE

Kirkland's Customer Base: Digging Into The Details

Let’s take a joyful jaunt through the remarkable realms of purchasing patterns and profiles of Kirkland’s fans across the United States. Our report offers a delightful take on who these customers are, their income brackets, what makes them tick, and how all these elements come together to create the unique tapestry of Kirkland’s consumer base. Buckle up!

Meet Kirkland’s Varied Cast of Characters

Everyone loves a good story—and Kirkland's customers are no exception! You may find yourself in the presence of young families focusing on faith, bustling newlyweds in vibrant cities, and retirees luxuriating in their golden years. Let’s take a look at the top consumer segments that make up this quirky family.

The Top Segments

  • C02 - Family & Faith: The crème de la crème! Young, faith-focused families with children nestled in suburban enclaves make up 4.42% of the customer base. Their devotion to family life is as strong as their love for home decor!
  • B04 - Babies, Burbs & Blessings: Slightly older, upper-middle-class suburban families (4.42%) who cherish parenting and meaningful values are all about experiences and elegance for their little ones—decor style included, naturally!
  • A05 - Suburb Chic: Affluent families (3.68%) residing in pricier suburbs but not too far from urban delights are setting trends while they shop. They alongside the art of discerning taste are blending traditional with the contemporary!
  • L03 - Cracker Barrel Barons: Mid-aged couples with blue-collar jobs (2.89%), relishing life amidst the rural beauty. They truly embody the phrase “country charm”!
  • M02 - John Deere Country: Average-income families (3.31%) who roll up their sleeves for hard work in blue-collar jobs. They’re just a handful of farmers in the wild, putting in face time with decor!

With a special focus on families, adventures, and lifestyle choices, these segments reflect the unique characteristics of Kirkland’s customers.

Detailed Demographics

Feel intrigued? Here’s a deep dive into the demographics of our loyal customers. Understanding the demographics can help clarify why they flock to Kirkland’s stores time and again. After all, knowledge is power (and good for business, too!)

Family Matters

Family marital status plays a key role in the lifestyle choices of customers. Families focused on faith and those who cherish the joys of parenthood lead the charge. This community often seeks beautiful decor options that resonate with their values and lifestyles, creating an atmosphere of love and warmth at home.

Income Levels

Money doesn’t grow on trees, folks! The customers of Kirkland’s span the income ladder, appealing as much to upper-middle-class families as to blue-collar workers. This blend of incomes enables them to enjoy a delightful array of home decor that’s accessible and stylish, no matter their budget.

Marketing and Shopping Behavior

Understanding customer behavior ensures quite the retail renaissance! Here are some shopping patterns you might notice among Kirkland's customers:

Convenience is Key!

Modern life has led customers to embrace convenience as a must-have! From their penchant for online shopping to their love for mobile apps, our consumers are all about streamlined experiences. Whether it's finding the perfect coffee table or ordering decor while waiting in line for their morning latte, these savvy shoppers want it all and they want it now!

Social Media Savvy

Social connections are the glue holding a strong customer base together! Various influencers play vital roles, from comedians to spiritual leaders. Our customers are there, eagerly following these personalities. The interplay of advice and inspiration keeps them engaged with Kirkland's offerings.

Takeaway: Let’s Get This Report!

The Kirkland’s customer base is as varied and colorful as the products on their shelves! From young families to retirees, from blue-collar workers to affluent households, there's an audience for everyone. Every segment adds a unique flavor to the overall pie, providing a complete picture of customer preferences.

Discover the whimsical world of Kirkland’s consumers and get inspired with fresh ideas for marketing strategies and product offerings. It’ll be a pun-derful ride! To dive deeper into the full report that uncovers even more information—including actionable insights for retailer success—consider licensing the complete treasure trove of data.

Why the Full Report Will Make Your Heart Skip a Beat

So, why not go the extra mile? Our full report is packed with vibrant details on consumer trends and insights that could keep your marketing wheels spinning! By understanding what makes these lovely folks tick, you can take your marketing strategies to the next level and create campaigns that have them flocking like geese to the decor pond!

Join us in exploring the delightful quirks of Kirkland’s adorable audience—and boost your business with a spoonful of data magic! Who knew numbers could be so much fun? Come on down and grab the full report. Your future self (and your wallet) will thank you!

Report Highlights ➡️
Kirkland's