Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Kay Jewelers

Kay Jewelers Outlet is part of the Kay Jewelers family, #1 specialty jewelry brand in the United States. We know that offering fine jewelry at a great price is only part of the story. We are fully committed to providing a superior shopping experience - both in our stores and online. Our sales staff is empowered with the knowledge to assist each customer. Diamond engagement rings are Kay Jewelers' specialty. The Leo Diamond, Neil Lane Bridal diamond engagement rings, and Tolkowsky diamond rings top the list as our exclusive designers and top sellers. Come visit your Kay Jewelers Outlet in Leeds today.

Kay Jewelers Audience Insights & Strategic Update

Overview

Welcome to the Kay Jewelers Audience Insights & Strategic Update report, where we polish data into brilliant insights! Packed with sparkling gems of information, this report is your ultimate guide to understanding the trends and strategies that make Kay Jewelers dazzle in the market.

Actionable Insights

  • Mobile Services Jewels:
    • My Hearing Centers: Leading the hearing care sector with a weighted index of 291.
    • Phoenix: Health services soaring at 194.
    • Manpower: Staffing giant with a score of 168.
  • Social Media Superstars:
    • Godly Teachings: Serving up motivational content with a divine score of 220.
    • Daytona International Speedway: Destination capturing hearts with a score of 194.
    • Pick Up Lines!: Humor and satire bringing laughs with a score of 170.
  • Retail and Health Highlights:
    • Trulieve: Dominating the marijuana retail sector with a score of 154.
    • Encompass Health: Health services scoring 170.

Social Media & Marketing Insights

  • Influential Personalities:
    • Billy Graham: Spiritual leader influencing with a score of 173.
    • Max Lucado: Author making literary waves with a score of 152.
  • Engaging Content:
    • A W Tozer: Fact, quote, and lyric accounts scoring 159.
    • Chill Vibes: Motivational vibes chilling at 169.
  • Tech and Gaming Titans:
    • Miro: Technology resource scoring 153.
    • Fortnite & Minecraft: Gaming giants captivating audiences with scores of 147 and 146.

Demographic Breakdown

  • Age Groups: Our customers span a wide range of ages, with notable engagement among those aged 35-44 and 25-29. Compared to the general population, we see a higher percentage of customers in the 30-34 and 45-49 age groups.
  • Income Levels: The majority of our customers have an annual income between $50,000 to $99,999, with significant representation in the $100,000 to $124,999 bracket.
  • Home Value: Many of our customers own homes valued between $200,000 to $499,999, with a solid segment in the $500,000 to $749,999 range.
  • Family Structure: Kay Jewelers’ audience includes a mix of married couples with and without kids, as well as singles. There is a higher index of lone female parents with kids compared to the general population.
  • Education Levels: Our customers are well-educated, with a large portion holding a bachelor’s degree or higher.
  • Home Ownership: A significant number of our customers are homeowners, but there’s also a notable segment of renters.
  • Commute Preferences: Most of our customers commute by car, but there’s also a growing trend of working from home.
  • Urbanicity: Our audience is primarily urban, with a smaller percentage living in rural areas.
  • Occupations: Our customers work in diverse fields, including business/finance, engineering/IT, sales, and arts/entertainment/media.

Strategic Insights

Audience Autopilot™: Our cutting-edge tool providing strategic updates, ensuring Kay Jewelers stays ahead in the competitive landscape.

This report is your all-access pass to understanding Kay Jewelers’ audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the jewelry world, staying ahead of the curve is the key to staying on top!

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Report Highlights ➡️
Kay Jewelers