Johnston & Murphy

Womens

For over 165 years, we've been outfitting legends, leaders (including every U. S. President sinceMillard Fillmore) and independent souls everywhere. And the best part about having a century and a halfof stories to tell is shaping new shoes to fill. Through craftsmanship with charm. Style and substance that are second to none. And serious quality, without the serious attitude. Designed for modern legacies in the making. Because it takes a perfect partner-in-time for a classic to live forever.

Taking Strides with Johnston & Murphy: The Delightful Demographics and Segments of America's Customer Base

Welcome to the grand reveal of Johnston & Murphy's dynamic U.S. customer base, where shoes are not just footwear; they're a statement, and every pair tells a story. If you think footwear demographics are boring, then put your best foot forward because we’re about to jump right in with data that’s as stylish as a well-polished oxford.

Who's Wearing Johnston & Murphy? Meet the Top Segments

Let’s toe the line and take a look at the top customer segments that drive Johnston & Murphy’s sales. Here, we mix fashion with facts, as we explore the crème de la crème of their clientele.

Segment Name	Description	Percentage of Customers	Indexed Against U.S. Population	Percent U.S. Population	Overall Rank
#Urbanists	Young, affluent white renters in gentrified urban neighborhoods.	3.31%	232.0	1.34%	1
#HighRisers	Chic young professionals with high income and education.	2.81%	258.0	1.02%	2
#RaisingTheBar	Well-educated renters in diverse neighborhoods.	3.78%	150.0	2.37%	3
#RisingProfessionals	Trendsetting college grads in prime urban locations.	2.54%	176.0	1.36%	4
#YoungStars	Up-and-coming high-income professionals near city centers.	3.09%	147.0	1.98%	4
#SuburbChic	Affluent families living in upscale suburbs.	2.83%	149.0	1.79%	6
#GoodLifeCitizens	Upper-income families just outside the city limits.	3.00%	143.0	1.98%	7
#Adulting	Diverse singles transitioning to independent lives.	1.84%	173.0	1.00%	8

Now, it’s time to strut through the stats and look at the demographics that make Johnston & Murphy a brand that knows how to make an impression. Spoiler alert: It’s all about the shoes that keep consumers on their toes, literally!

Demographics: Who's Lacing Up?

The demographics of Johnston & Murphy's clientele paint a vibrant picture. They’re not just any consumers; they are fashion-forward, tech-savvy individuals who appreciate quality and elegance. As we navigate through these groups, we’ll see who is making a mark.

Mobile Retail Enthusiasts: A crowd that loves browsing on their phones. Brands like Microsoft and Blick Art Materials are their go-to electronic shopping partners!
Cosmetic Connoisseurs: From Bluemercury cosmetics to pet supplies at PetPeople, these customers savor luxury and self-care.
High-End Dining: Johnston & Murphy's audience enjoys the finer things, like dining at establishments such as The Capital Grille. They certainly have a taste for sophistication!
Fitness Fanatics: Gyms like Pure Barre and Row House are where these individuals break a sweat. A strong body deserves stylish shoes, after all!
Artistic Aficionados: For those with creativity flowing through their veins, brands like West Elm and Blick Art Materials are among their favorites. Expressive and stylish? Yes, please!

Now that we’ve taken a gander into their core demographic interests let’s delve deeper into how Johnston & Murphy can shine like polished leather among competitors.

Strategies That Lace Up Success

It’s all in the details. By analyzing the consumer preferences, Johnston & Murphy can craft marketing marvels that reach their target segments effectively. Think of it as putting the cherry on top of an already fantastic sundae!

Targeted Marketing: By tailoring promotions around the top segments like #Urbanists and #HighRisers, Johnston & Murphy can attract customers who appreciate sophistication in both shoes and lifestyle.
Social Media Savvy: Engaging with social media influencers associated with fitness and lifestyle can amplify brand presence. After all, who doesn’t love an influencer endorsing a new pair of stylish dress shoes?
Partnering with Allied Brands: Collaborate with brands in art supplies and upscale dining to co-sponsor events, creating a community that embodies elegance and style. A win-win situation!

Is Your Marketing Strategy Stepping Up?

With all these insights in hand, it’s time to put your best foot forward by licensing the full report! Discover even more data points, strategies, and expert advice on how to engage these desirable customer segments effectively. Whether you're a marketer, business leader, or just curious about consumer behavior, this report is a goldmine for potential growth!

So if you believe the pathway to establishing your brand includes captivating demographics like those shining brightly with Johnston & Murphy, lace up and stride over to license the full report today!

Remember, the journey of a thousand shoes begins with a single download. Don’t miss out!