Hooters

Hooters of America, LLC, is the franchisor and operator of over 400 Hooters restaurants in 42 states and 27 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www. Hooters.com or follow us at www. Twitter.com/Hooters, www. Facebook.com/Hooters or www. Instagram.com/Hooters. Hooters is accelerating its growth of new restaurants and is actively seeking qualified franchise partners to open new locations in select markets across the U. S. and around the globe. For more information about becoming a Hooters franchisee, visit For media inquiries or to request photos of the new location, visit the Hooters newsroom at

Nationwide AI Audience Insights

Hooters Audience Insights & Strategic Update

Overview

Welcome to the Hooters Audience Insights & Strategic Update report, where data meets delight and insights sizzle hotter than our famous wings! This report serves up a feast of actionable intelligence, giving you a deep dive into the trends and strategies that keep Hooters at the top of the casual dining game.

Actionable Insights

Mobile Services Standouts:
- Romantix: Leading the health services with a weighted index of 211.
- Trulieve: High performer in the marijuana retail sector with a score of 198.
- My Hearing Centers: Making waves in hearing care with a score of 174.
- Essendant: Cleaning up nicely with a score of 173.
Social Media Superstars:
- Universal Orlando Resort: Destination extraordinaire with a score of 172.
- National Hurricane Center: A trusted resource scoring 159.
- Ultra Music Festival: Event powerhouse with a score of 158.
- Disney D23 & Disney Parks: Capturing hearts and likes with scores of 145 and 144.
Restaurant and Health Highlights:
- Planet Smoothie & Tropical Smoothie Café: Juicing up the mobile restaurant category with scores of 156 and 138.
- Aspen Dental & Affordable Dentures: Shining in dental services with scores of 147 and 143.

Social Media & Marketing Insights

Influential Personalities:
- Victoria Osteen & Steven Furtick: Spiritual leaders with scores of 153 and 149.
- Ed Stetzer: Author influencing minds with a score of 147.
Engaging Content:
- A W Tozer & C. S. Lewis: Fact, quote, and lyric accounts scoring 141 and 139.
- YouTube Creators: Tech and resource mavens with a score of 138.
Entertainment & Finance Titans:
- Urban Air Trampoline Park: High-flying fun with a score of 140.
- Cash App & Bank of America: Financial giants scoring 144 and 140.

Demographic Breakdown

Age Groups: Our customers span a wide range of ages, with notable engagement among those aged 25-29 and 35-44. Compared to the general population, we see a higher percentage of customers in the 30-34 and 45-49 age groups.
Income Levels: The majority of our customers have an annual income between $50,000 to $99,999, with significant representation in the $100,000 to $124,999 bracket.
Home Value: Many of our customers own homes valued between $200,000 to $499,999, with a solid segment in the $500,000 to $749,999 range.
Family Structure: Hooters’ audience includes a mix of married couples with and without kids, as well as singles. There is a higher index of lone female parents with kids compared to the general population.
Education Levels: Our customers are well-educated, with a large portion holding a bachelor’s degree or higher.
Home Ownership: A significant number of our customers are homeowners, but there’s also a notable segment of renters.
Commute Preferences: Most of our customers commute by car, but there’s also a growing trend of working from home.
Urbanicity: Our audience is primarily urban, with a smaller percentage living in rural areas.
Occupations: Our customers work in diverse fields, including business/finance, engineering/IT, sales, and arts/entertainment/media.

Strategic Insights

Audience Autopilot™: Our cutting-edge tool providing strategic updates, ensuring Hooters stays ahead in the competitive landscape.

This report is your all-access pass to understanding Hooters’ audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the world of casual dining, staying ahead of the curve is the key to staying on top!