Hannaford Supermarkets

Grocery

Hannaford started out as a fresh produce vendor in Portland, Maine, way back in 1883, so we know a thing or two about quality. We're still connected to those early roots as a local market, and actively seek out farmers and producers to join our Local program, which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business. We consist of a team of more than 25,000 associates committed to delivering a great supermarket-shopping experience at our more than 175 stores in the northeastern United States, including in Maine, New Hampshire, Massachusetts, Vermont, and New York. Hannaford is a major supporter of community organizations and local non-profits across the market area. We focus on fighting hunger; supporting youth development, and helping people live healthier lives. In partnership with customers, the Hannaford Helps Schools program has provided more than $400,000 annually to camps, K-12 education and extracurricular activities at the local school level. In 2009, Hannaford opened a new supermarket in Augusta, Maine, that was the first to achieve LEED-Platinum Green Rating. Hannaford also became the first major supermarket in the United States to document that all its seafood products were sustainably harvested. In 2013, the Turner, Maine Hannaford store was awarded the 'Best of the Best Award' from the U. S. Environmental Protection Agency's GreenChill Partnership. The typical Hannaford store diverts 80% of its waste from going to the landfill through recycling, composting, bio-digestion, rendering, and other waste-reduction practices. In 2014, composting volume increased 130%.

Get to Know Your Hannaford Supermarket Customers – A Segmented View that Delivers Flavor and Fun!

Welcome to a cornucopia of customer segments at Hannaford Supermarkets, where we break down the shopping style of our tasty clientele! We've taken a deep dive into the grocery cart of America to identify the unique segments that populate the Hannaford universe. Are you ready to engage with your customers like never before? Grab your shopping list – we’ve got insights coming at ya like a fresh loaf of bread out of the oven!

The Top Segments: Ranking Up in Your Shopping Basket

Highlights from our customer base reveal a smorgasbord of personas that drive grocery shopping habits at Hannaford. From blue-collar couples living in the countryside to younger families fresh out of the field, there's truly something for everyone in this shopper’s paradise!

#CornfieldCabernet: Representing the first rank, these farm-stead couples are living their best life in rural settings. With a healthy 7.29% representation among our shoppers, they're as devoted to their craft as they are to their carts!
#CrackerBarrelBarons: Coming in at a close second, this segment consists of middle-aged and older rural couples, proudly sporting the title of true country icons. They make up 6.34% of our customer base – a hearty mix of charm and dependability!
#Kids&Country: Farming families who love their little ones more than a field of corn! Young families working blue-collar jobs in small towns, making up 6.83% of our shoppers.
#PensionPastures: These older folks enjoy their retirement days outdoors while maintaining a cheerful 4.46% shopping influence at Hannaford!
#BackyardBliss: Outdoor-lovin’ families with enough dough to straddle the suburban-rural divide, bringing a delightful 3.8% to the table.
#SmallTownSatellites and #DirtRoadDynasty: Each representing a 3.98% share among our shoppers, they've got their roots planted firmly in family and community!

As you observe these segments, imagine your marketing attributes paired with their individual shopping cultures. Can you say “target audience”? More like “target *deliciousness*!”

Demographics: Meet the Flavorful Faces of Hannaford

With age diversity from young pups to wise owls, our customer base represents a montage of demographics. It’s like putting Veggie Tales together with Homeward Bound! Here’s what we’ve uncovered:

Age Range: From fresh-faced single shoppers to empty nesters, we say, “The more, the merrier!”
Income Bracket: Our customer income ranges from budget-conscious penny pinchers to high-flyers who treat themselves to the best. We’ve got customers looking for deals right next to those willing to splurge on premium products!
Employment Sectors: With a broad mix of industry representatives, we cater to the blue-collar beauties and the white-collar wonders alike – a delicious blend no one can resist!

Trending Marketing Insights: Riding the Grocery Wave

What’s hot and happening in the world of shopping? Our research data reveals actionable nuggets that will bring sparkles to your Hannaford marketing strategies:

Mobile Engagement: In today’s fast-paced world, consumers are turning to their devices for shopping cues. Brands like NBT Bank are leading the charge with a weighted index of 743!
Convenience is Key: Customers love convenience stores like On The Run, with a sturdy index of 404. A quick pit stop on their shopping rounds can translate into sales!

With a spectrum of channels clamoring for attention, remember to play to the technology-savvy in your segments. After all, who wouldn’t want to check off their shopping list from bed?

Culinary Preferences: A Taste of What Customers Crave

Just as we strive to serve the freshest produce, it’s essential to understand what our customers really want. Seasonal favorites, grocery statistics, and insights into culinary preferences are vital to adjust our aisles and marketing plans accordingly.

Picture this: punny promotions on summer BBQ items for #BackyardBliss families, or stocking healthy snacks for #PennyWiseParents. Keeping your finger on the pulse of customer cravings may even make your competition jealous!

Conclusion: Let's Get Cookin'!

Ready to take a seat at the Hannaford table? By harnessing the power of this wealth of knowledge, you will be well-equipped to manage marketing strategies that resonate with real people. Our consumer base offers a flavorful mix of demographics, lifestyles, and spending habits — a recipe for success in the supermarket industry.

Don’t let these insights simmer for too long! License our full report today and dig deep into the fruitful world of Hannaford customers. After all, the only thing sweeter than candy is understanding who’s shopping for it!