Gilt.com

Gilt.com is an online shopping website that specializes in fashion and luxury items. It offers exclusive deals on high-end brands at discounted prices. Founded in 2007, Gilt allows members to access limited-time sales on clothing, shoes, accessories, and home goods. Users can sign up for free to browse and shop for deals that often last just a few days. The site features well-known brands, making it popular among shoppers looking for stylish items without spending too much. Gilt also has a mobile app, allowing users to shop conveniently on their phones. Overall, Gilt.com is a great place for fashion lovers to find designer products at lower prices.

Executive Summary

Gilt Audience Insights & Strategic Update

Overview

Welcome to the Gilt Audience Insights & Strategic Update report, where data gets the designer treatment and insights shine as bright as a fashion runway! This report is packed with actionable intelligence, providing you with a deep dive into the trends and strategies that make Gilt.com a leader in the fashion industry.

Actionable Insights

Mobile Services Superstars:
- WeWork: Dominating shared offices and coworking spaces with a weighted index of 486.
- Tumi: A travel retail leader scoring 323.
Social Media Standouts:
- Ogilvy & IDEO: B2B giants with scores of 357 and 352.
- Timothy McSweeney: Top book publisher at 336.
- Tribeca & Fashion Week: Events capturing attention with scores of 316 and 291.
Influential Academics and Authors:
- Atul Gawande: Influential academic scoring 347.
- Maria Popova & Malcolm Gladwell: Authors engaging audiences with scores of 319 and 270.
Professional and Educational Insights:
- Harvard University & Guggenheim Museum: Top educational institutions with scores of 302 and 290.
- Scott Gottlieb, MD: Professional influencer with a score of 275.

Demographic Breakdown

Age Groups: Our customers span a wide range of ages, with notable engagement among those aged 25-29 and 35-44. Compared to the general population, we see a higher percentage of customers in the 30-34 and 45-49 age groups.
Income Levels: The majority of our customers have an annual income between $50,000 to $99,999, with significant representation in the $100,000 to $124,999 bracket.
Home Value: Many of our customers own homes valued between $200,000 to $499,999, with a solid segment in the $500,000 to $749,999 range.
Family Structure: Gilt’s audience includes a mix of married couples with and without kids, as well as singles. There is a higher index of lone female parents with kids compared to the general population.
Education Levels: Our customers are well-educated, with a large portion holding a bachelor’s degree or higher.
Home Ownership: A significant number of our customers are homeowners, but there’s also a notable segment of renters.
Commute Preferences: Most of our customers commute by car, but there’s also a growing trend of working from home.
Urbanicity: Our audience is primarily urban, with a smaller percentage living in rural areas.
Occupations: Our customers work in diverse fields, including business/finance, engineering/IT, sales, and arts/entertainment/media.

Strategic Insights

Audience Autopilot™: Our cutting-edge tool providing strategic updates, ensuring Gilt.com stays ahead in the competitive fashion landscape.

This report is your all-access pass to understanding Gilt.com’s audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the fashion world, staying ahead of the trends is the key to staying on top!

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