Welcome! Gather 'round as we unveil the vibrant tapestry of Fidelity's customer base (#FanClubGoals) by spotlighting our top segments, marketing strategies, and demographic details that'll make you say, "I wish I knew that sooner!"
Fidelity has a finely-tuned ear to help you tune into the who's who of the American residential chorus. Here are our top segments, arranged from the trendiest urbanites to the wild suburban families. Grab your nearest beverage (preferably a responsibly-sourced cold brew!) and sit back as we reveal your future customers.
Welcome to the Urbanists, a delightfully young, white, and well-heeled bunch residing in gentrified neighborhoods of first-tier cities. Comprising about 7% of customers and boasting an index score of 499, they live their best lives while navigating the urban jungle. Oh, the tech gadgets they possess!
Next up, we have the HighRisers— say hello to these high-income, highly-educated Warby Parker aficionados! Occupying densely populated areas, they're not just smart—they're stylish! Kicking off at 4.86% of customers with an index of 451, these trendsetting professionals are the cream of the urban crop.
Stepping into third place, we find the RisingProfessionals. These college grads are navigating life while renting in the trendiest parts of town. With 4.25% of Fidelity clients, they know how to network their way to the top, making them a key audience to woo. Index: 298.
And here come the FamilyOutposts. Wealthy, family-focused households straddling the suburban/rural line, they represent 3.55% of customers. These families put the “fun” in functional living! (Get it? #DadJoke). Indexed at 284, they’re eager for ways to ensure security and stability.
Meet the PicturesqueProsperity crowd: middle-aged wealthy families living lavishly in scenic areas. This segment takes 3.4% slice of the customer pie—because who doesn’t love a good view? Their index? 332, which means they’re as lucrative as they are picturesque.
Other honorable mentions include SatelliteScions, MidasMight, and GoldenCitySolos, who come together to showcase the American dream in action. If that sounds like your next big market opportunity, you're on the right track!
Changing gears, let’s see what makes these segments tick. You may ask, “What can I sell them?” Well, we've got actionable consumer insights that’ll blow your marketing socks off (but fortunately, those socks aren’t on the floor anymore!).
From tech needs to groceries, here’s what our segments are all about:
If your brand aligns with these market trends, you just might find that special someone—or every single segment—waiting at your door!
Hold on tight, because we’re diving deeper into who these consumers are! Get ready to uncover some convincing statistics that’ll have even your aunt’s friend considering a second thought over that kombucha!
With these consumer segments, motivation is key! Fidelity customers are looking for brands that understand their desires and needs. Rapport? A piece of cake if you know how to connect!
Actively engage: Social media platforms are perfect for connecting with diverse audiences. Content focused around interests can build community and trust.
Data-Driven Strategy: Using data intelligence, brands can craft personalized messages that resonate with households—tapping into what consumers value most, like family, education, or leisure.
If you’ve made it this far, congratulations! You’ve proven yourself as a consumer detective with an appetite for knowledge. Are you intrigued? Do you think your brand can ride the marketing wave these segments are surfing on? Well, don't just sit there! License our full report and gain access to the treasure trove of detailed data, actionable insights, and marketing strategies that will help you woo the consumer and take your business to the next level.
Time to make your brand the next big hit like that catchy song you can’t get out of your head. Let's make marketing magic happen together! Grab the full report today!
