Fareway Stores

Grocery

Fareway Stores, Inc. is a growing Midwest grocery company with more than 100 stores. We hold family values in the highest regard, demonstrating integrity, fairness and honesty in our relationships with customers, employees, vendors and suppliers. The first Fareway Store opened for business at 624 Story Street in Boone, Iowa, on May 12, 1938. Our first ad featured coffee at 14 cents a pound and a 'regular package' of Wheaties for 10 cents. Even then, our commitment to only selling USDA Choice beef cuts was evident, with offerings of USDA Choice Sirloin or T-bone steaks for 25 cents a pound. Fareway's reputation for having the best quality meats (at the best prices, we might add) stems directly from our founder, Paul S. Beckwith, who was a meat supervisor at another grocery chain before starting Fareway. His determination to offer the highest quality meats, even when opting for lesser cuts would have meant more profit, still guides everything we do. Today, Fareway is one of the largest employers in Iowa. We opened our 100th store in 2011 and have recently expanded to other Midwestern states including Illinois, Minnesota and Nebraska, with more store openings on the way.

Your Passport to Fareway Stores' Customer Universe

Are you ready to take a deep dive into the enchanting world of Fareway Stores' customer base? Buckle up, because we’re headed into the delightful realm of consumer demographics, trends, and the top segments that define this shopping culture! If you're looking for a treasure trove of data that'll make your marketing strategies sing like a country star at the Grand Ole Opry, then you’ve come to the right place.

Top Consumer Segments - The Cream of the Crop

Let's kick things off by introducing you to the leading stars of the Fareway Stores customer universe. Each segment is unique, like snowflakes, and they are ranked according to their prominence in the customer base. Ready? Set. Go!

O01 - #SmallTownSatellites: These older ruralites love the simple things in life. With 8.02% of the customer base, they are well-rooted in blue-collar, farm, and service jobs, making their rounds in small towns. With an indexed score of 234 against the U.S. population, they are the charismatic captain of this segment ship!
L02 - #CornfieldCabernet: Pairing farming expertise with a zest for life, these blue-collar couples revel in the joys of country living. They account for 7.43% of the crowd and boast an impressive index of 221.
L04 - #PensionPastures: Older couples savoring their golden years, this segment enriches our demographic mix with 6.08% representation. They thrive in serenity while enjoying the great outdoors, stamped with an index of 232.
N04 - #Merica: Focused on their local high school sports, this spirited group makes up 4.13% of our audience and is represented with an index of 164. They are the true embodiments of red, white, and blue.
B03 - #BackyardBliss: Upper-income families loving the outdoors straddle the suburban and rural divide, accounting for 3.48%. They have their feet in both worlds, accessing the best of both brunch and barn! Their index stands at 162.

More Segments Ahead!

And that’s just the beginning! Excitingly diverse and colorful, the customer segments continue to unveil treasure after treasure. We've got the industrious families, the younger singles, the penny-pinching parents, and so many more:

M02 - #JohnDeereCountry: A mix of families and couples with average incomes working blue-collar jobs, they epitomize the hardworking spirit, comprising 4.51%.
M03 - #Camo&Cornfields: Check out these industrious DIY-loving families! They thrive for 2.85% and stay true to their roots.
F01 - #GameTimeGlory: Why settle for little when you can game big? Younger singles and couples join in at a solid 4.09%!
F03 - #PennyWiseParents: Young families staying savvy, they keep a watchful eye on their budgets, making up 2.71%.
O02 - #MainStreetUSA: Representing young, blue-collar workers living near main streets at 3.26%, this segment enhances our colorful tapestry.

Consumer Insights That Spark Joy!

Now that you’ve met the leading segments, let's don our detective hats and uncover some actionable insights. Think of these gems as the golden tickets to your marketing success. They raise the bar for targeting, and they just might give you the edge you need!

Mobile Convenience is Key: Customers are turning to their phones like never before! For instance, Stewart's Shops and On The Run convenience stores have been crushing it!
Mouth-Watering Insights: With a vibrant dining scene in play, places like Long John Silver’s and BIGGBY Coffee are winning hearts (and taste buds!).
Hearing Care Matters: Companies like My Hearing Centers have become essential, reminding us that life sounds better with quality services!
Pets are Prized: PetSense and Petland are enjoying the love as families treat their furry friends like the VIPs they are.

Putting the Fun in Demographics!

Alright, it’s not all serious business! The flip side of data dives is that they can reveal delightful demographics that make targeting your audience a true joyride.

Fashion Forward: Mobile retailers like maurices and Shoe Sensation are strutting their stuff and cashing in on customer appreciation.
Entertainment Aficionados: Reality TV stars and motivational speakers are whipping up social media buzz that influences consumer behavior.
Sporting Goods Galore: Whether it's Gander Outdoors or Dunham's Sports, customer interest in outdoor activities is evident!

Get Your Hands on the Full Report!

If your palms are itching to know more, you won't want to miss the full report. This detailed deep-dive holds the keys to understanding Fareway Stores' customer universe, complete with segment breakdowns, marketing strategies, and demographic details—everything you need to earn your best marketing badge!

Why license the full report? Think of it as your marketing playbook! It’s packed with information that'll make you the talk of the town. With our treasure map in hand, you’ll be blazing trails and earning rewards as you navigate the winding roads of consumer behavior.

So don’t let this opportunity pass you by! License the full report today and embark on a journey of understanding your customers like never before! Who knew marketing could be such a hoot?

In a Nutshell

Fareway Stores has a diverse customer base that's more colorful than a box of crayons! With unique segments ranging from countryside dwellers to urban adventurers, there’s a wealth of information waiting for you. The actionable insights and enlightening demographics lay the groundwork for your success!

Hop on board, and let the marketing magic begin!