Cumberland Farms Demographic Insights Report

Welcome to the Cumberland Farms Demographic Insights Report, where we dive deep into the juicy details of who’s fueling up at your favorite gas station. This report, courtesy of Social Signal, Inc., is packed with actionable insights and witty tidbits, sure to rev up your interest faster than a car on an open highway.

Age: The Gas Gauge of Generations

Cumberland Farms attracts a diverse range of age groups, each with their unique fuel-up frequency:

• 18-24: The young and restless, often seen grabbing snacks and energy drinks.
• 25-34: The dominant group, balancing work commutes and road trips.
• 35-44: A significant presence, likely juggling family life and long drives.
• 50-64: The steady cruisers, preferring convenience and consistency.

Income: The Financial Fuel

Our patrons’ income levels reflect a broad economic spectrum:

• $50,000 - $99,999: The sweet spot, encompassing a large portion of our customers.
• $100,000 - $149,999: Affluent drivers who appreciate premium services.
• $35,000 - $49,999: Budget-conscious yet loyal, proving that good service knows no income bounds.

Home Sweet Home (Value)

When it comes to home values, our customers are quite the eclectic mix:

• $200,000 to $499,999: The majority reside here, enjoying the balance of value and convenience.
• $500,000 to $749,999: Representing the upper-middle class, they expect quality.
• Less than $200,000: The thrifty yet frequent visitors who know the best deals.

Family Dynamics

Family structures add another layer of diversity:

• Married with kids: A substantial portion, often on family road trips.
• Singles: A strong contingent, grabbing essentials on the go.
• Lone parents: Both with and without kids, finding Cumberland Farms a reliable pit stop.

Education: Fuel for Thought

Education levels among our patrons showcase a well-rounded customer base:

• High School Diploma: The largest segment, valuing practical choices.
• Bachelor’s Degree: Well-represented, bringing informed decisions to their fuel stops.
• Graduate Degree: Significant in numbers, appreciating quality and service.

Home Ownership: Property and Petrol

Ownership status among our customers shows:

• Owned Homes: The majority, indicating a stable and rooted customer base.
• Renting: A flexible group, often on the move and appreciating convenience.

Commute Preferences

How our customers get around is as varied as the routes they take:

• Car: The predominant choice, no surprises here!
• Work from Home: Increasingly common, with trips to Cumberland Farms for quick breaks.
• Public Transportation and Biking: Lesser but noteworthy, highlighting eco-friendly choices.

Urban vs. Rural Refueling

Our customer base is a blend of urban and rural dwellers:

• Urbanized Areas: Majority, indicating convenience store accessibility.
• Rural: A notable presence, relying on Cumberland Farms as a key stop.

Occupational Profiles

Profession-wise, our customers are as diverse as their snack choices:

• Business/Finance: Frequent flyers at our stations.
• Healthcare and Education: A significant chunk, blending practicality with convenience.
• Blue-collar and Service Jobs: A loyal segment, valuing affordability and reliability.

This demographic snapshot of Cumberland Farms customers offers a comprehensive, data-driven look at who’s stopping by for fuel and more. Whether you’re a marketer, data geek, or just curious, this report provides a full tank of insights into the dynamic customer base fueling Cumberland Farms’ success. Buckle up and enjoy the ride through our detailed findings!