Crate and Barrel

Furnishings

At Crate and Barrel, we help people love how they live in moments that matter. Founded in 1962, the Crate and Barrel family of brands, including CB2 and The Land of Nod, is an industry-leading home furnishings specialty retailer, known for exclusive and functional designs celebrating all things home. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing. Today, the Crate and Barrel family of brands are owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate over 100 stores throughout the U. S. and Canada, and hold international franchise locations in six countries. To learn more about Crate and Barrel, visit www.crateandbarrel.com. To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Exploring the U.S. Customer Base of Crate and Barrel: A Quirky Guide to the Segments

Welcome to the wonderful world of Crate and Barrel customers! Get ready for a ride packed with demographics, consumer segments, and a sprinkle of humor. Whether you're looking to understand your next marketing strategy or just curious about who is filling their carts with stylish furniture, you’re in the right place. Let's crack open the data, shall we?

1. Meet the Top Segments: Where Luxury Meets Lifestyle!

Who are the crème de la crème of Crate and Barrel customers? Well, let's put on our finest monocles and look at the top 10 segments that are making waves:

J01 - #PicturesqueProsperity: These middle-aged wealthy families are living large in luxurious homes surrounded by beautiful vistas. They represent about 4.76% of the customer base but boast an indexed rating of 413!
G01 - #HighRisers: Young professionals who are not just high-income, but also high-style. Sporting their Warby Parkers, they zoom in at 4.12% of customers with a fashionable score of 339.
A01 - #MidasMight: Those ultra-wealthy folks living in large estates. They make up 3.41% with an impressive 444 index. Talk about golden touches!
H01 - #YoungStars: Early-career high-income professionals who are renting nearby city centers. They provide a youthful vibe at 4.57% and an index of 195!
G03 - #Urbanists: Young, affluent renters living it up in gentrified neighborhoods. They account for 3.71% of the clientele with an index score of 233.
H02 - #RisingProfessionals: Well-educated graduates hunting for the trendiest rent deals. They make up 3.70% at an index of 230.
A03 - #ExclusiveExburbs: High-earning families nestled in wealthy enclaves. They represent 3.54% with an index of 292. Bling, bling!
A05 - #SuburbChic: Affluent families dwelling in classically chic suburbs close to the urban hustle. They count for 3.83% with an index of 181.
C01 - #GoodLifeCitizens: Upper-income families soaking up suburban bliss just outside bustling cities, they make up 4.05% with an index of 173.
B02 - #SatelliteScions: Highly educated families who are side-by-side with tech hubs. They count for 3.58%, with an index rating of 185. That’s some serious brainpower!

2. A Little Demographical Chocolate to Sweeten the Deal

Understanding who your customer is can be like piecing together a jigsaw puzzle. Luckily, we have a few noteworthy stats to chew on:

High-income families dominate the customer base, particularly those in exclusive areas.
Most customers are college graduates, especially those residing in urban and suburban settings.
Affluence is key! Many of these segments live in luxurious homes, emphasizing their taste for quality and stylish living.

This data shows that potential Crate and Barrel customers are not just buying a chair—they’re investing in a lifestyle! With high incomes and fine tastes, these are the shoppers who want their homes to look like they've sprung straight from a Pinterest board.

3. The Shopping Habits: What’s in Their Carts?

Now that we’ve met the who and the where, let’s kick back and peek into their shopping carts. Spoilers alert: these items won’t come from the clearance rack!

Category	Example	Weight Index
Mobile Retail	Cosmetics (Bluemercury)	499
Mobile Retail	Electronics (Microsoft)	482
Mobile Services	Shared Offices (WeWork)	399
Social Media Brands	FreshDirect (Grocery)	379
Mobile Fitness	Gyms (SoulCycle)	380

This assortment of buying behaviors not only depicts the taste of Crate and Barrel’s clientele, but also shows how they engage with retail in various verticals. The big takeaway? They love quality products across the board—in fashion, fitness, and tech!

4. License the Report: Your Key to Unlocking Success

Are you eager to glean more information about what makes the Crate and Barrel customer tick? Well, you're in good company! Getting access to this data is like finding that last piece of the puzzle—you can finally complete your picture of how to target these luxury-loving consumers!

Before you dash off to licensing our full report, remember: it’s not just about data; it’s about a better understanding of your market. Armed with knowledge straight from the source, you’ll be positioned to tailor your marketing efforts directly to these high-end households. Imagine your next campaign aiming right at those #PicturesqueProsperity family units living it up! Come on, who wouldn't want that?

5. Wrap It Up: The Bottom Line

In conclusion (but not really, because this is a marketing report), exploring the Crate and Barrel customer base is like a gourmet buffet of affluence, aspirations, and chic living. With top segments, demographical breakdowns, and shopping habits laid out just for you, what’s not to love?

So, grab your laptop, take your marketing hat off the shelf, and get ready to license this report. Not only will you be one step ahead of your competition, but you’ll also be able to charm these customers as you build brand loyalty amongst an audience that truly appreciates quality. Why just furnish their homes when you can furnish their loyalty with relevant marketing? Sign up today, and let's create something beautiful together!