Citi Trends Demographic Insights Report

Welcome to the Citi Trends Demographic Insights Report, where we stitch together the fabric of this dynamic clothing retailer’s customer base. Courtesy of Social Signal, Inc., this report is packed with actionable insights and a dash of humor, sure to make your understanding of Citi Trends as fashionable as their latest collection.

Age: The Fashion Timeline

Citi Trends caters to a wide range of age groups, each adding their own style to the mix:

• 18-24: The trendsetting youth, always on the lookout for the latest fashion statements.
• 25-34: The young professionals, balancing work attire with weekend wear.
• 35-44: The busy parents, dressing their families in style without breaking the bank.
• 45-64: A significant segment, blending classic pieces with modern trends.

Income: Dressing on a Dime

Our patrons’ income levels reflect Citi Trends’ broad appeal and affordability:

• $25,000 - $49,999: The largest group, finding great value in stylish yet affordable clothing.
• $50,000 - $74,999: Middle-income earners who appreciate fashion-forward options without the hefty price tag.
• Less than $25,000: Budget-conscious shoppers who rely on Citi Trends for affordable style.

Home Sweet Home (Value)

Guests come from homes with diverse values, showcasing Citi Trends’ wide-reaching charm:

• Less than $200,000: The majority reside here, balancing home ownership and affordable fashion.
• $200,000 to $499,999: Reflecting a mix of suburban stability and urban accessibility.
• $500,000 and above: Proving that everyone loves a good deal, regardless of home value.

Family Dynamics

Family structures reveal a tapestry of shopper profiles:

• Married with kids: Often seen outfitting the entire family in the latest trends.
• Singles: A strong presence, appreciating the variety and affordability for individual styles.
• Lone parents: Both with and without kids, finding Citi Trends a reliable stop for all their fashion needs.

Education: Learning to Save

Our customers’ education levels showcase a well-rounded shopper base:

• High School Diploma: The largest segment, valuing practical and fashionable choices.
• Some College: Well-represented, blending trendy styles with smart shopping.
• Bachelors and Graduate Degrees: Appreciating the balance of style and affordability.

Home Ownership: Fashion and Foundations

Ownership status among our customers shows:

• Renting: The majority, often on the move and valuing convenience in their shopping experience.
• Owned Homes: A stable and rooted customer base who still enjoy a good deal.

Commute Preferences

How our customers get around is as varied as their wardrobes:

• Car: The predominant choice, reflecting accessibility and convenience.
• Public Transportation: A significant number, highlighting the urban appeal of Citi Trends.
• Walk/Bike: Eco-conscious shoppers who prefer a greener commute.

Urban vs. Rural Style

Our shopper base is a blend of urban and rural dwellers:

• Urbanized Areas: Majority, indicating the convenience and accessibility of Citi Trends locations.
• Rural: A notable presence, showing the brand’s reach beyond city limits.

Occupational Profiles

Profession-wise, our customers are as diverse as their style choices:

• Service and Blue-collar Jobs: Frequent shoppers, valuing affordable and practical fashion.
• Business/Finance and IT: A growing segment, mixing professional attire with casual wear.
• Healthcare and Education: A significant chunk, blending style with practicality.

This demographic snapshot of Citi Trends shoppers offers a comprehensive, data-driven look at who’s walking the aisles and filling their carts. Whether you’re a marketer, data enthusiast, or simply curious, this report provides a full wardrobe of insights into the dynamic customer base that makes Citi Trends a staple in affordable fashion. So sit back, relax, and enjoy the detailed findings as you would a shopping spree at Citi Trends!