Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Church's Chicken

Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips® and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion. Throughout the world the company operates two brands: Church's Chicken and Texas Chicken.

Unpacking the Flock: A Finger-Lickin' Guide to the Church's Chicken Consumer Base

Welcome to the Cluck-tastic World of Church's Chicken Consumers

Are you ready to spice up your marketing strategy? Dive into the crispy, savory, and downright delicious details of Church's Chicken's customer segments! This report is your golden fried ticket to understanding the diverse audience that looks to Church's for their chicken cravings. With a side of laughter and a sprinkle of crazy stats, let's responsibly (and humorously) explore the birdy business of Church's Chicken!

Top Ten Segments: The (Fried) Chicken Little of Them All!

Strap on your seatbelts, folks, because here come the top customer segments that flock to Church's Chicken like bees to honey (or should we say, like chickens to five-star grain?)!

  1. #SoulRoots: Representing the small-town African American households, these cluckers wear their humble earnings like a tight drum, making up 4.49% of customers!
  2. #BedazzledDesperados: With a name that sparkles like their social lives, this low-income Hispanic demographic is all about fashion, even on a shoestring budget (4.99% of customers).
  3. #Ebony&Essence: Featuring older African American households often led by single female heads—don't let their economic status fool you; they command respect (5.31% of the pie!).
  4. #FiestaFamilies: Large Hispanic households jam-packed with kids and farm-to-table laughter (3.12% ready for a Chicken Fiesta).
  5. #DieselBlues: Working-class heroes from mixed neighborhoods, proving that blue-collar doesn't equal flavorless (3.63% of our customer mix!).
  6. #Soul&Spirit: A blend of income and female empowerment in affordable neighborhoods (2.85% clucking and loving it!).
  7. #ReggaetonRoads: Afro-Latino renters rocking service jobs and living life to the fullest (2.97% and getting down!).
  8. #HallmarkHotrodders: Working-class families who know that love (and fried chicken) makes the world go round (3.22% and turning heads!).
  9. #ResilientRenters: Thriving in tough conditions, these brave souls make up 2.31% of our customer base!
  10. #OldTownRoad: A fusion of cultures in lower-cost suburbs, bringing home a heartwarming 3.65% of customers.

Marketing Masters! Bridges beyond the Chicken Dance

What could rev up the engines of all those hungry chicken enthusiasts? We've got actionable insights that will help you crack the code of marketing success. With top social media influencers and brands ringing in the good vibes, you won’t want to miss this beat!

  • Toya Johnson: This reality TV star is strutting her stuff with an impressive weighted index of 461. Talk about clucking fabulous!
  • Tameka Harris: A TV personality bringing her unique flair with a weighted index of 434—call her the chicken conseguir!
  • Big Tigger: With a penchant for podcasts and radio, he's serving delicious broadcast dishes with a side of crispy insights (414 index).
  • BET Awards: This iconic channel rumbles through the marketing space with a 405 index—clearly no poultry puns needed!
  • Angela Simmons: This darling reality star feasts her way to the top, boasting a 388 index!
  • Keri Hilson: Dive into the musical delight with this ‘complete package’ influencer ranking at 378—where the beats get fresher!

Need more? Don’t wing it! Our report dives deeper into the clucktastic world of diverse consumer interests. You're bound to find more marketing strategies that'll get you soaring to new heights—even while you're frying up the competition!

Demographic Breakdown: Who's Chewing the Chicken?

From city dwellers to country folks, Church's Chicken attracts a mouthwatering array of customers! Let’s marinate on the demographics of the Church's fan club:

  • Urban Youths: Young singles looking for that chicken-on-the-go lifestyle—full of flavor and a dash of spiciness!
  • Faith-Fueled Families: Families who see Church's Chicken as a reliable meal option after Sunday services, hallelujah!
  • Empty Nesters: Those seasoned (pun intended) squads looking to reward themselves with some finger-lickin’ goodness.
  • Blue-Collar Workers: The backbone of this economy, and our customer base, who appreciate a good meal after a hard day's work!
  • Fashionable Influencers: They’ve got clout, style, and an appetite! Target them for some cluckin’ fun campaigns!

Don't get fried counting these demographics—our report is here for a pleasing drizzle of accurate market data!

The Golden Opportunity: License the Full Report!

Feeling your appetite for knowledge growing? Want to savor the crispy details and juicy insights? This report gives you the edge (and not the edge of your drumsticks) in navigating the Church's Chicken consumer world.

From taking your marketing strategies to the next level to engaging the right demographic, this report is the recipe for success that you don't want to miss. Don’t leave it simmering on the stove—license the full report today, and get ready to enjoy the rewards of your savvy chicken marketing!

The Bottom Line: Fly on Over!

So cluck-in’ fabulous friends, this is your chance to enrich your strategy in the booming fried chicken market! Grab a copy of our report and discover what makes Church's Chicken the leader in flavor, fulfilling appetites, and bringing communities together—one delicious bite at a time!

Consider this report your secret ingredient to success! It’ll be the ranking that sets you apart from the rest! Are you ready for this flavor adventure? Let’s wing it together!

Report Highlights ➡️
Church's Chicken