Christopher & Banks

Womens

When Gil Braun opened the first Braun's Fashions in Minneapolis, Minn., in 1956, he opened it with "her" in mind: local women who were full of life and wisdom, confident in their beliefs and in search of styles that made them feel fabulous at a price they would love. That spirit continued when Braun's Fashions opened its first stores under the Christopher & Banks banner in 2000. The same year, the company introduced CJ Banks, opening 20 stores designed to meet the need for sizes 14-24 in the underserved women's apparel market. Today, Christopher & Banks consists of retail, outlet and online businesses. As of September 1, 2017, we operate 472 stores, and still focus on putting "her" first, providing our customers with style, value and service that help her look fabulous and feel amazing, every day and for life's special moments. Missy, women's and petite sizes are available in stores and online for our customers' convenience. We believe that every customer, who enters our store deserves an exceptional experience. We accomplish this by hiring the most talented individuals for our retail stores and Corporate office. If you work best in an environment of teamwork and genuine collaboration, are motivated, and are ready to help build a best-in-class consumer brand, we encourage you to apply and become a member of our team.

Meet the Main Characters of the Christopher & Banks Customer Report

Welcome to the unveiling of the Christopher & Banks customer base! Think of it as a VIP list for the fashion scene where comfort meets classic charm. We've rolled out the red carpet for our target audience, and trust us, it's not a one-size-fits-all affair. From cornfields to cozy suburbs, our report delves into the fabulous variety of shoppers that grace our stores! So grab some coffee, kick back, and let’s explore this tapestry of Americana one segment at a time.

Top Segments: A Fashionable Fan Club

Let's dive straight into the star-studded lineup, where each segment shows off its unique flair for fashion, lifestyle, and… a little more than just flannels!

#CornfieldCabernet: With their boots dusted from the fields, this segment consists of farming and blue-collar couples who know how to enjoy the rural lifestyle. They’re our top customers, showing us how to blend work and play with a glass of something fancy in hand. Who says you can't sip while sowing?
#SmallTownSatellites: These older ruralites are satellite locals who excel in finding joy in the simple things—like a well-fitted pair of jeans while watching the clouds roll by. Fear not, they’re not just siting quaintly; they’re the second largest group, reaching for comfort and style that feels like home.
#GameTimeGlory: Young and wild, this segment is made up of singles and couples in the fast-paced little cities that buzz with life. They’re ready to tackle the world while looking sharp at game night. Who says you can't be stylish while catching touchdowns?
#RustRenters: These diverse young souls rent their little corners in 2nd and 3rd tier cities. They’re budget-conscious but fashion-forward, proving that style isn’t limited by the size of your wallet. Let's make thrift chic, shall we?
#BackyardBliss: Outdoor-loving families who thrive in that delightful suburban-rural crossover. Whether it’s BBQs or breezy picnics, they're all about living life to the fullest. We’ll keep their wardrobes BBQ-ready, thank you very much!

Marketers' Delight: Demographics and Buying Patterns

Now that we have the lineup, let's sashay into some marketing specifics! The demographics of our customer base give a nod to their diverse lifestyles, unique preferences, and of course, their shopping habits. Spoiler alert: there’s a lot that goes into choosing the perfect cardigan for chilly nights and sunny afternoons.

Age Range: Our primary audience spans an eclectic mix—youthful types aged in their 20s through to sophisticated seniors. They all share a love for classic, comfy looks and the kind of pieces that make a house feel like home.
Geography: From the heart of small towns to the outskirts of busy cities, our customers cluster around areas where they can have room to grow—almost as spacious as their closets filled with all the wardrobe essentials they can fit!
Income Insights: We cater to a variety of income brackets. From the well-heeled to the budget-friendly, each shopper brings their unique flavor to the mix. Everyone deserves a little style without breaking the bank!

Mobile Patterns: Let's Get App-ening!

Mobile usage is trending, like those cute shoes you just can’t resist! Our customers are embracing the ease of mobile shopping, which has a bit of a sweet spot with convenience. From grocery runs to apparel shopping, the buzz is clear: our segments don't just buy—they shop smart! Look at these stats:

Convenience is king! Not just for those rushing to work but for every fashionable shopper looking to snag the best deals without stepping outside.
Weis Markets and On The Run Convenience are where our savvy shoppers often pop in for quick buys while still looking fabulous.

On Social Media: Where Style Meets a Laugh

Speaking of every fashionable shopper, they’re just a click away from sharing their style sense on social media. Their penchant for humor—from #MidwestvsEverybody memes to playful banter—shows how the spirit of fun infuses their everyday lives. We can't forget the power of memes! They turn serious fashion into a laugh fest.

Sports teams, memes, and even the occasional inspirational quote take over the feeds as our target groups showcase their personalities.
From Mr. Dwight Schrute to motivational vibes, smart (and humorous) influencers are leading the charge. They know how to mix fashion with a chuckle.

Why License This Report?

Still wondering why these insights have you cheering for more? The Christopher & Banks customer report is like the ultimate backstage pass to knowing your customers better than they know themselves. Each page holds the keys to unlocking the style and lifestyle choices of our audience, with actionable insights that can fuel your marketing strategy!

The details of compelling segments give you the power to tailor messages that resonate. No more generic ads; it’s time to shine where the sun shines—on your target customers!
With deep insights into the shopping preferences, values, and behaviors of each segment, your marketing strategy will feel like a designer dress—perfectly tailored just for them.
Tapping into demographic trends can enhance your product selection and positioning. Forget about guessing—chart your course based on solid data!

Ready to Jump In?

Fashion awaits, and it's calling your name! The full Christopher & Banks report is your ticket to dressing up your marketing game in styles that deliver results. Licensing this report means you’re not just a bystander; you’re stepping onto the fashion runway ready to strut your stuff.

So why wait? Embrace this opportunity and get ready to serve up the trendy styles that our customer base craves. The best is yet to come, and you've got front-row seats!