Cheddar's Scratch Kitchen

Casual Dining

There's Nothing Artificial About Cheddar's. Or The People Who Work Here. At Cheddar's, we're always looking for team members who are as real and genuine as our scratch cooking. We value individuals who are passionate about welcoming guests into our home, preparing time-honored recipes for them by hand and serving it all up with great care and warmth. In essence, we take pride in doing everything the right way, so our entire team can feel good about being a part of it. In return, we strive to foster a dynamic, rewarding atmosphere that provides ample opportunities for recognition, growth and advancement. Our goal is to create a dining experience where our team members feel as appreciated as our guests. After all, Cheddar's is only as good as the people who work for us. If this all sounds good to you, we invite you to consider joining our team. Our management team ensures that the Cheddar's experience is second to none. They are indispensable in assuring that both our guests and our team members feel taken care of 100% of the time.

Cheddar's Scratch Kitchen - Your Slice of America’s Dining Pie!

Welcome to the world of Cheddar's Scratch Kitchen, where each meal is crafted with love, and the customer base is as diverse as a bag of mixed nuts (but way tastier)! We’ve put together a delightful report that digs deep into the demographics of our beloved diners. For all you marketers looking for a recipe for success, this is a must-haves. License our full report and get ready to sprinkle your marketing efforts with the data granules found here!

Who's Munching at Cheddar's?

First, let’s serve up the customer segments that make Cheddar's the go-to spot for many. Think of these as the delightful flavors in our secret sauce. Our top segments, ranked by their representation, provide a smorgasbord of insights on who’s dining with us:

Segment Name	Description	Percentage of Customers	Indexed against US Population	Percent of US Population	Overall Rank
#RustRenters	Young, lower-income renters scattered across 2nd and 3rd tier cities.	3.44%	141.0	2.18%	1
#Kids&Country	Younger families working farming and blue-collar jobs in small towns and rural communities.	3.76%	132.0	2.53%	2
#CrackerBarrelBarons	Middle-aged and older rural couples in blue-collar jobs.	2.82%	136.0	1.83%	3
#Merica	White semi-rural households with a strong affinity for sports.	2.43%	134.0	1.61%	4
#BabiesBurbs&Blessings	Younger, upper-middle-class suburban families that take parenting and faith seriously.	3.20%	126.0	2.26%	5

From young renters strategizing the quest for the best value meal to older couples embodying the classic rural charm, Cheddar's attracts a colorful mix of patrons. And the percentage of the overall US population in each segment shows that we are hitting the right notes!

Channel Your Inner Marketer!

Now, what good is demographic data without a sprinkle of actionable insights? Here’s a taste of where our customer base is indulging beyond our doors. Each channel reveals hints at where our patrons show their loyalty:

Source	Category	Subcategory	Title	Weighted Index
mobile	convenience	Convenience Stores	Stewart's Shops	566
mobile	grocery	Grocery	Weis Markets	329
mobile	convenience	Convenience Stores	Quik Stop	307
mobile	Grocery	Gas Stations	Maverik	280
mobile	services	Hearing Care	My Hearing Centers	272

Want to get your foot in the door of these hot spots? Knowing where our customers hang out is essential for targeting your marketing strategies like a laser-guided skillet! It’s a culinary concoction of convenience that will have your marketing team’s mouth watering!

Puns, Giggles, and Gourmet Marketing!

Data isn’t just numbers; it's a feast of marketing possibilities waiting to be devoured! Whether you’re planning a campaign aimed at younger families or trying to capture the attention of avid sports fans, this report is your golden ticket to navigate the Cheddar’s dining delights.

Remember, marketing isn’t rocket science unless you’re targeting astrophysicists craving scratch-made biscuits! Statistics are your friends, so why not make a solid investment in refreshing your strategy through the lens of our consumer intelligence?

Stay one step ahead in understanding the kitchen table conversations of our diners, their go-to hangouts, and the values that guide their choices. License the full report to dig deeper into their appetites for food and fun—trust us, it will be worth the calorie count!

Conclusion

So, whether you're tossing up a fun social media campaign or concocting the next big hit on the menu, our report is a savory blend of knowledge that can help you sauté your marketing success. Don’t be left out of the mix—license the full report and turn up the heat on your marketing approach today!

Grab your spatula, and let the marketing magic begin!