Welcome to the world of Cheddar's Scratch Kitchen, where each meal is crafted with love, and the customer base is as diverse as a bag of mixed nuts (but way tastier)! We’ve put together a delightful report that digs deep into the demographics of our beloved diners. For all you marketers looking for a recipe for success, this is a must-haves. License our full report and get ready to sprinkle your marketing efforts with the data granules found here!
First, let’s serve up the customer segments that make Cheddar's the go-to spot for many. Think of these as the delightful flavors in our secret sauce. Our top segments, ranked by their representation, provide a smorgasbord of insights on who’s dining with us:
| Segment Name | Description | Percentage of Customers | Indexed against US Population | Percent of US Population | Overall Rank |
|---|---|---|---|---|---|
| #RustRenters | Young, lower-income renters scattered across 2nd and 3rd tier cities. | 3.44% | 141.0 | 2.18% | 1 |
| #Kids&Country | Younger families working farming and blue-collar jobs in small towns and rural communities. | 3.76% | 132.0 | 2.53% | 2 |
| #CrackerBarrelBarons | Middle-aged and older rural couples in blue-collar jobs. | 2.82% | 136.0 | 1.83% | 3 |
| #Merica | White semi-rural households with a strong affinity for sports. | 2.43% | 134.0 | 1.61% | 4 |
| #BabiesBurbs&Blessings | Younger, upper-middle-class suburban families that take parenting and faith seriously. | 3.20% | 126.0 | 2.26% | 5 |
From young renters strategizing the quest for the best value meal to older couples embodying the classic rural charm, Cheddar's attracts a colorful mix of patrons. And the percentage of the overall US population in each segment shows that we are hitting the right notes!
Now, what good is demographic data without a sprinkle of actionable insights? Here’s a taste of where our customer base is indulging beyond our doors. Each channel reveals hints at where our patrons show their loyalty:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| mobile | convenience | Convenience Stores | Stewart's Shops | 566 |
| mobile | grocery | Grocery | Weis Markets | 329 |
| mobile | convenience | Convenience Stores | Quik Stop | 307 |
| mobile | Grocery | Gas Stations | Maverik | 280 |
| mobile | services | Hearing Care | My Hearing Centers | 272 |
Want to get your foot in the door of these hot spots? Knowing where our customers hang out is essential for targeting your marketing strategies like a laser-guided skillet! It’s a culinary concoction of convenience that will have your marketing team’s mouth watering!
Data isn’t just numbers; it's a feast of marketing possibilities waiting to be devoured! Whether you’re planning a campaign aimed at younger families or trying to capture the attention of avid sports fans, this report is your golden ticket to navigate the Cheddar’s dining delights.
Remember, marketing isn’t rocket science unless you’re targeting astrophysicists craving scratch-made biscuits! Statistics are your friends, so why not make a solid investment in refreshing your strategy through the lens of our consumer intelligence?
Stay one step ahead in understanding the kitchen table conversations of our diners, their go-to hangouts, and the values that guide their choices. License the full report to dig deeper into their appetites for food and fun—trust us, it will be worth the calorie count!
So, whether you're tossing up a fun social media campaign or concocting the next big hit on the menu, our report is a savory blend of knowledge that can help you sauté your marketing success. Don’t be left out of the mix—license the full report and turn up the heat on your marketing approach today!
Grab your spatula, and let the marketing magic begin!
