Brooks Brothers

Clothing

In 1818, Henry Sands Brooks founded Brooks Brothers, the first ready-to-wear fashion emporium in America. Since then, we are proud to have upheld the same traditions and values with a steadfast commitment to American manufacturing for nearly two centuries, operating over 400 stores worldwide. We believe it is because of our attention to fine quality, personal service, commitment to social good and exceptional value that our customers consider us to be far more than a store. To learn more about our commitment to social purpose as well as our heritage as America's oldest retailer, please visit our 'About' page on BrooksBrothers.com

Brooks Brothers Audience Insights & Strategic Update

Overview

Welcome to the Brooks Brothers Audience Insights & Strategic Update report, where we weave through the data and trends that keep this iconic brand impeccably dressed and ahead of the curve. Packed with actionable insights and demographic details, this comprehensive report is your ultimate guide to understanding the audience dynamics and market strategies that ensure Brooks Brothers remains the tailored choice for discerning shoppers.

Actionable Insights

Mobile Services Marvels:
- Microsoft: Leading in electronics with a weighted index of 428. Empowering the Brooks Brothers customer with the latest tech.
- Paper Source: Dominating office supplies with a score of 403. Providing the tools for a polished presentation.
- Jewish Community Center (JCC): Gyms and fitness centers scoring 399. Keeping customers fit and fabulous.
Social Media Sensations:
- Schitt’s Creek: TV show with a score of 403. Bringing a touch of humor and sophistication.
- Atul Gawande: Academic influencer scoring 347. Blending intellect with style.
- Rebecca Traister: Journalist with a score of 315. Informing and inspiring.
Retail and Health Highlights:
- Warby Parker: Optical retail with a score of 389. Ensuring every look is seen clearly.
- Blo Blow Dry Bar: Hair services scoring 361. Perfecting hairdos for every occasion.
- Fidelity: Financial services with a score of 348. Managing wealth with precision.

Demographic Breakdown

Age Groups: Brooks Brothers’ customer base spans a variety of age groups, with significant representation in the 35-64 range. This shows strong appeal among middle-aged and older adults who value classic, refined styles.
Income Levels: Brooks Brothers attracts a diverse income range, with notable segments earning between $75,000 to $199,999. This reflects the brand’s broad appeal to upper-middle and upper-income earners who appreciate luxury and quality.
Home Value: Brooks Brothers customers typically reside in homes valued between $300,000 to $749,999, reflecting a solid middle-to-upper class demographic. There is also significant representation in higher-value homes, indicating broad appeal across different economic segments.
Family Structure: The audience includes a mix of family structures, with married couples with and without children representing significant portions. This indicates that Brooks Brothers is a popular choice for both family wardrobes and individual style statements.
Education Levels: Brooks Brothers fans are well-educated, with many holding bachelor’s and graduate degrees. This aligns with the brand’s focus on informed consumers who appreciate high-quality, timeless fashion.
Home Ownership: The data shows a balanced mix between renters and homeowners, with a slight edge towards homeowners, indicating a stable and investment-oriented audience.
Commute Preferences: Most Brooks Brothers customers prefer commuting by car, but there’s also a notable number who use public transportation or work from home, reflecting a modern and flexible lifestyle.
Urbanicity: Brooks Brothers’ appeal extends strongly in urbanized areas but also has significant following in suburban regions, showcasing its broad appeal across different living environments.
Occupations: Brooks Brothers attracts a diverse professional crowd, including business and finance professionals, engineers, healthcare workers, educators, and those in the arts and entertainment sectors. This wide occupational spread underscores the brand’s versatility and universal charm.

Strategic Insights

Audience Autopilot™: Our innovative tool providing strategic updates, ensuring Brooks Brothers stays ahead in the competitive fashion landscape. It’s like having a personal stylist for your business strategy.

This report is your all-access pass to understanding Brooks Brothers’ audience dynamics. Dive in, analyze, and let these insights guide your next strategic move. After all, in the world of fashion, staying ahead of the curve is the key to staying on top!