Bonefish Grill

Casual Dining

Fueled by their mutual passion for fish and adventure, our founders set out to create a unique dining experience- one that would take the mystery out of fish for people who didn't eat it very often, and yet provide further mystery for the truly adventurous. In their search to find fish from the waters of the world, they hunted down fish purveyors with the same commitment to quality as theirs. They hired a responsible fish guy who never stops traveling in search of unique species. Today, the founders' ritual of receiving, inspecting and hand cutting fish daily is still practiced by the partners at Bonefish Grill. As is their dogged commitment to quality and excellence at every level. On January 15, 2000 in St. Petersburg, Florida, the first Bonefish Grill was born. People turned out in droves! The success of their vision has generated restaurant growth that has taken them throughout the Southeast and Northeastern coasts, and today Bonefish Grill has begun expanding throughout the U. S.

Bonefish Grill Demographic Insights Report

Welcome to the Bonefish Grill Demographic Insights Report, where we cast a wide net to capture the essence of our diverse customer base. Courtesy of Social Signal, Inc., this report is packed with actionable insights and a dash of humor, ensuring your understanding of Bonefish Grill’s patrons is as sharp as a chef’s knife.

Age: The Catch of All Ages

Bonefish Grill hooks a wide range of age groups, each bringing their unique flavor to the table:

18-24: The adventurous young adults, exploring new dining experiences.
25-34: The young professionals, balancing work and social life with a touch of elegance.
35-44: The busy parents, savoring quality family time over a delicious meal.
45-64: A substantial segment, appreciating the consistent quality and service.
65-74: The seasoned diners, enjoying the familiar and refined atmosphere.

Income: Dining Across the Spectrum

Our patrons’ income levels reflect Bonefish Grill’s broad appeal:

$75,000 - $99,999: The largest group, finding value in upscale yet accessible dining.
$100,000 - $124,999: Middle-income earners who appreciate a great dining experience without breaking the bank.
$50,000 - $74,999: Budget-conscious individuals who value quality meals.

Home Sweet Home (Value)

Customers come from homes with diverse values, showcasing Bonefish Grill’s universal charm:

$200,000 to $499,999: The majority reside here, balancing home ownership with fine dining.
$500,000 to $749,999: Reflecting suburban stability and urban sophistication.
$100,000 - $199,999: Proving that everyone, regardless of home value, loves a good meal.

Family Dynamics

Family structures reveal a diverse diner profile:

Married with kids: Often managing family dining outings.
Singles: A strong presence, appreciating the variety and elegance for individual experiences.
Lone parents: Both with and without kids, finding Bonefish Grill a reliable dining choice.

Education: School of Fine Dining

Our customers’ education levels showcase a well-rounded diner base:

High School Diploma: The largest segment, valuing practical and delicious choices.
Some College: Well-represented, blending smart dining choices with great taste.
Bachelors and Graduate Degrees: Appreciating the balance of quality and value.

Home Ownership: Roots and Reels

Ownership status among our customers shows:

Renting: The majority, often enjoying the convenience and luxury of Bonefish Grill.
Owned Homes: A stable and rooted customer base who still enjoy a touch of elegance.

Commute Preferences

How our customers get around is as varied as their meal preferences:

Car: The predominant choice, reflecting accessibility and convenience.
Public Transportation: A significant number, highlighting Bonefish Grill’s urban appeal.
Walk/Bike: Eco-conscious diners who value convenience and health.

Urban vs. Rural Reach

Our customer base is a blend of urban and rural dwellers:

Urbanized Areas: Majority, indicating the convenience and accessibility of Bonefish Grill locations.
Rural: A notable presence, showing the brand’s reach beyond city limits.

Occupational Profiles

Profession-wise, our customers are as diverse as their taste preferences:

Business/Finance: Frequent diners, valuing practical and luxurious dining.
Healthcare and Education: A significant chunk, blending practicality with essential downtime.
Blue-collar and Service Jobs: Loyal patrons who value a good meal after a hard day’s work.

This demographic snapshot of Bonefish Grill diners offers a comprehensive, data-driven look at who’s enjoying our culinary delights. Whether you’re a marketer, data enthusiast, or simply curious, this report provides a full suite of insights into the dynamic customer base that makes Bonefish Grill a staple in the dining scene. So sit back, relax, and enjoy the detailed findings as you would a delicious meal at Bonefish Grill!