Bob's Discount Furniture

Furnishings

Bob's Discount Furniture is an everyday value-priced furniture and bedding retailer with more than 85 showrooms in 15 states in the Northeast and mid-Atlantic regions, expanding into the Midwest! The company was founded in 1991 on the principal of providing unsurpassed home furnishings values. Honesty and integrity are the hallmarks of the Bob's Way of doing business - a philosophy that applies to customer, co-worker, vendor and community relations. With over 85 stores and growing, our continued success has created exciting opportunities for our employees to enjoy truly rewarding careers! All of our stores feature a complimentary cafe with gourmet coffee, ice cream, fresh baked cookies and candy. Since 1991, Bob's has built strong customer loyalty by offering a vast selection of fashionable and affordable furniture that surpasses "discount" expectations. We are committed to supporting communities where our stores are located through Bob's Discount Furniture Charitable Foundation and Bob's Outreach program. The company and our staff support hundreds of nonprofit organizations with sponsorships and charitable contributions, and every year Bob's donates more than $100,000 to schools and more than $1.5 million to charities. To learn more about our charitable programs and see why Bob's is so much more than just a furniture store, follow us on Twitter at @MyBobs and on Facebook at Headquartered in Manchester, CT with distribution centers in Taftville, CT, Aberdeen, MD, Shorewood, IL and Carteret, NJ . Bob's completes over 18,000 deliveries per week, with over 4.2 million pieces delivered per year out of 18 delivery hubs.

Get Cozy with Bob's Discount Furniture's Consumer Base!

Welcome to the delightful world of Bob's Discount Furniture! If you’re intrigued by the diverse tapestry of consumers lounging on their comfy couches, you’ve arrived at the right place. This report dives into the colorful consumer segments that make up the Bob's Discount Furniture family. Are you ready to unravel the threads that weave together this unique collection of shoppers? Let's furnish your mind with some valuable information!

Top Consumer Segments Ranked

Grab a seat (preferably a Bob's discount cushion) as we lift the veil on some of the most prominent consumer segments. Here’s a peek at the crème de la crème of our fabulous furniture fans:

1. H03 - #RaisingTheBar: These are our young and educated renters who are raising the bar (and the waterline) in vibrant, mixed-income areas. With a customer percentage of 3.74% and a whopping indexed score of 141, they certainly know a thing or two about style and substance!
2. B02 - #SatelliteScions: Now, talk about a well-educated suburban family living it up on the outskirts of tech hubs. With 2.84% of our customer base and an impressive indexed score of 155, they’re all about balance - both in life and in their loving homes!
3. Q01 - #SalsaSwagger: Afro-Latino renters bringing the flair to dense urban areas, working blue-collar and service professions. With a customer base of 2.45%, it seems their vibes are contagious, bringing a unique rhythm to our furniture store!
4. F05 - #OldTownRoad: Families, black and white, renting and owning in lower-priced suburbs, adding a splash of diversity. With 3.07% of our customers and an indexed score of 128, they certainly understand the importance of home sweet home.
5. K03 - #BigBoxBoomers: Give it up for working-class boomers out and about in socially active near-urban neighborhoods! With a customer percentage of 3.02%, they show that age is just a number when it comes to creating a cozy space.

And that’s just the tip of the iceberg! We have plenty more segments, all bringing their own unique style and preferences to Bob's Discount Furniture. So, whether you are looking for customers with rich cultural backgrounds or pathways paved with suburban dreams, we've got it all!

The Furniture Fanatics Demographic

Speaking of pathways, let’s explore the demographics that keep our warehouse bustling. Who exactly are these furniture fanatics? And what do they seek when they walk through our doors? Each segment reveals a part of an exciting puzzle that connects to the Bob's experience.

A mix of young professionals, families, and retirees all make up the colorful fabric of Bob's clientele. This audience is diverse, well-educated, and ready to furnish their lives with comfort and style:

Young renters seeking an affordable yet trendy space to call home.
Families wanting to create lasting memories around the dining room table.
Retirees outfitting their dream retreats with laid-back flair.

From densely populated urban areas to the more spacious suburbs, our customers live in a variety of neighborhoods, reflecting the vast expanse of working Americans. They range from those in blue-collar jobs to affluent professionals, all chasing the vision of a cozy home.

Marketing Madness - Where to Reach Our Shoppers

Okay folks, buckle up for some marketing insights—because it’s time to take this shopping adventure to the next level! We've identified various actionable insights to help brands connect with our audience:

Mobile Marketing: Reviewing top mobile retailers, our data reveals heavy-hitters like Microsoft and PANDORA capturing attention!
Social Media Influencers: Key figures like Linda Sarsour and Roxane Gay wield considerable influence in shaping opinions—now those are powerful cups of coffee, if you know what we mean!
Brand Collaborations: Platforms like LUSH and Everlane are soaring in ‘must-have’ consumer products, suggesting our audience loves to explore new choices!

In the ever-competitive market, knowing where to spotlight your brand can provide the key to connecting successfully with our diverse panel of shoppers! When marketing to this demographic, consider using engaging blog content, social media shout-outs, and influencer collaborations to warm hearts and couches alike!

The Golden Insights to Tap into Bob's Community

As you navigate through these insights, keep a keen sense of humor, and reserve those prime furniture real estate spots for marketing magic. It’s all about reaching the target audience where they’re most ripe for the picking! Engaging social media posts that bring your message to life can just be the cherry on top (or should we say “the throw pillow” on the stylish couch?).

Ready to License the Full Report?

If this lively exploration of Bob's Discount Furniture's consumer base has left you wanting more, you're in luck! Licensing the full report offers a cozy nook of valuable information waiting for you to snuggle up with.

With more detailed statistics, tailored market trends, and deep dives into consumer behavior, the full report gives you all the tools you need to create a home run marketing strategy! Don’t miss the chance to decorate your repertoire with a splash of smart, actionable insights.

So, why wait? Join the family at Bob's Discount Furniture, where a world of endless opportunities awaits. License the full report today and get ready to transform how you engage with these remarkable consumers! Your next successful campaign is just around the corner—let’s get furnishing some fun!

Comfort, style, and profound connection are just a click away—let’s make magic happen!