Bob Evans

Casual Dining

Bob Evans Farms, Inc. is a brand born and raised on the promise of farm-fresh goodness. For more than 70 years, the company has been making delicious, quick-to-table farm-inspired food that is sold in grocery stores all over the country. Today, Bob Evans brand mashed potatoes and macaroni & cheese products are the #1 selling refrigerated side dishes in the United States*. Based in Columbus, Ohio, and owned by Post Holdings, Inc., a consumer-packaged goods holding company, Bob Evans Farms is also a leading producer and distributor of refrigerated potato, pasta and vegetable-based side dishes, pork sausage, and a variety of refrigerated and frozen convenience food items under the Bob Evans, Owens, Simply Potatoes, Egg Beaters, Davidson’s and Pineland Farms brand names. Learn more about our story at Our friends at Bob Evans Restaurants provide farm-fresh goodness away from home, but are not affiliated with Bob Evans Farms, Inc. If you’d like to learn more about Bob Evans Restaurants, we invite you to visit

Bob Evans: Who's Eating the Mashed Potatoes?

Welcome, fellow food enthusiasts and marketing magicians! If you've ever wondered about the patrons who fill the cozy booths at Bob Evans—or, more commonly, the folks who devour their famous biscuits and gravy from the comfort of their homes—then you're in for a treat! We've got a treasure trove of data-pudding that will set your appetite for knowledge ablaze. Get ready to dish out some culinary secrets as we serve up the identity of the Bob Evans' customer base, and what makes them tick!

Top Segments: A Flavorful Mix of Consumers

In the bustling world of Bob Evans, there's no shortage of engaging customers, each bringing their unique tastes, preferences, and demographics to the table. Here are the crème de la crème of consumer segments who just can’t resist a hearty meal:

#SmallTownSatellites: First on the menu, we have older ruralites who love to hang around small towns, making blue-collar and farm professions their go-to choices. With 5.32% of Bob Evans' customers trapped in this cozy community, the segment sees a whopping indexed rate of 205 against the general U.S. population. Simple pleasures, eh?
#CornfieldCabernet: Moving on, we find farming and blue-collar couples living the country life—women's favorite ‘date night’ venue for sure! This segment represents 5.2% of Bob Evans diners and shares a similar indexed figure of 204. Country roads, take me home!
#MainStreetUSA: These moderate-income, young blue-collar workers inhabit areas near main streets in small-town America, making up 4.01% of clientele. They index significantly at 190—indeed, a mainstay that keeps Bob Evans running!
#Kids&Country: The younger families working farming or blue-collar jobs in small towns are here to munch on family-style portions. They account for 5.05% of customers, index at 168 and know, like Bob Evans, it’s all about family.

The fun doesn’t stop there! We dive right into the next flavorful segments:

#PensionPastures: Older couples who still find joy in outdoor activities are here, gracing 3.42% of dining guests. Their indexed figure tallies at 172, proving that it’s never too late to indulge in good eats!
#Camo&Cornfields: A hearty mix of industrious farming families, this segment (2.62% of customers) loves DIY—and chicken and noodles! The indexed rate of 192 shows that they DIY their meals with style.
#PennyWiseParents: Here come the savvy families living near cities with affordable neighborhoods! They hit 2.56%, a blend of dining with dimes—indexed at 187.
#GameTimeGlory: Watch out for these younger singles and couples, who know how to socialize over hearty meals! Representing 3.48% of the customer base with an index of 145, they’re winning in both life and savory dishes.

Demographics: Digging Deeper into Consumer Cravings

You can’t just throw this data on the table and expect it to be delicious—let's dig into some demographics! Are you ready? We hope you’ve set your forks for this delicious dive!

Location, Location, Location: The clients devouring Bob Evans cuisine primarily hail from rural communities and small towns. Take a guess; it’s where the biscuits are warm and the neighbors are friendly!
Age Groups: Expect a mix that skews slightly older, as many segments reflect families and individuals with a more seasoned taste. From Kids & Country to #RustRenters, the generational palate runs wide!
Income Segments: Bob Evans draws a tasty crowd, including not-so-rich families looking for delicious meals that don’t break the bank. The variety in income levels showcases an appealing value proposition that no consumer can resist!

Marketing Opportunities: A Recipe for Success!

Now that we have a solid understanding of who’s gobbling up those comforting meals, let's sprinkle in some marketing strategies that could spice things up:

Targeted Promotions: Crafting offers that resonate with each consumer segment is key! A “Country Couples Night” special could reel in the #CornfieldCabernet couples in no time!
Engagement through Social Media: With segments like #Kids&Country being family-centric, Bob Evans can leverage social media platforms to engage with family-oriented outreach—with recipes, friendly posts and chuckle-worthy memes!
Loyalty Programs: Incentives that encourage repeat visits translate to warm, returning customers. Why not give diners “Bob's Biscuits Bonus Points” for every family meal purchased?

Why License the Full Report? Tantalizing Tidbits Await!

You're just scratching the surface! The mouthwatering data uncovered thus far is only a taste of what lies beyond. By licensing the full report, organizations can:

Discover **new consumer trends** that'll keep them on the cutting-edge of the culinary scene.
Access tailored **marketing strategies** directly aligned with consumer segments. Just think of it like having your cake and eating it too!
Gain exclusive insights into demographic behaviors that reveal **where to focus and innovate!**

The culinary clock is ticking, and the forkful of opportunity is right at your fingertips! Don't miss out on the chance to serve your business success on a silver platter, complete with gravy. Get your hands on the full report today and turn those delicious insights into golden opportunities!

Ready to get ‘forking’ deep into the culinary treasure? Join us at Bob Evans, where every table is longer, every meal is warmer, and every customer craves to come back for more!