Big O Tires

Auto Services

The Big O Tires story begins back in 1962, just as America's new love affair with the automobile was hitting high gear. The market for replacement tires was exploding, and independent tire dealers found themselves struggling to compete in the face of low prices offered by major tire manufacturers' own company stores. Big O's founding fathers were a handful of progressive independent tire dealers who decided to band together to form a tire-buying cooperative so that they could secure volume pricing and keep their customers happy. Their concept worked. In the years that followed, The Big O Tires co-op evolved into a full-fledged franchise as it continued to find innovative ways to harness the power of the collective to benefit independent dealerships and their customers. Almost a half-decade later, Big O Tires has become North America's largest retail tire franchisor, with over 400 independently-owned and operated locations in 20 states, providing customers with a broad range of automotive services in addition to quality tires, wheels and accessories. Big O has become an industry role model admired for its innovative approach to franchising and unmatched customer loyalty ratings. In 1996, Big O Tires joined forces with one of the largest and most respected tire marketers in the nation when it became part of the TBC Retail Group, an automotive retail network comprised of some 1,200 Big O Tires, Tire Kingdom, Merchant's and NTB locations spanning 40 U. S. states. Big O's reach was broadened again in 2005, when TBC Corporation was acquired by Sumitomo Corporation of America, the largest wholly-owned subsidiary of Tokyo-based Sumitomo, one of the world's leading traders of goods and services. As Big O Tires continues to thrive and adapt to an ever-changing marketplace, it remains rooted in its humble beginnings as a proud collective of independent dealers committed to putting its customers first.

Discover the Heart of Big O Tires’ Customer Base!

Meet the A-Team of Tire Enthusiasts!

Welcome to the tire kingdom! Where the asphalt meets adventure and where families treat their vehicles as treasured members of the household. Strap in, because we're zooming through the key customer segments of Big O Tires, one flat tire at a time. This delightful ride showcases a plethora of shoppers who are ready and willing to roll on over to your local tire shop! Let's race through the top consumer segments and see who’s cruising into Big O Tires!

Segment Your Way to Success!

Here’s the rundown of the top contenders in our tire-tastic lineup:

Rank	Segment	Description	Percentage of Customers
1	#BabiesBurbs&Blessings	Younger, upper-middle-class suburban families with a love for parenting (bonus points for faith). A tire-some task with family in tow!	3.48%
2	#Bootstrappers	Urban families working hard in management roles and blue-collar jobs – a teamwork hustle if we ever saw one!	3.07%
3	#PensionPastures	Older couples in farm and blue-collar jobs soaking up the great outdoors – clearly, they’ve got some “field” experience!	2.63%
4	#BigBoxBoomers	Working-class boomers living rent-free in social butterfly neighborhoods – it’s a tire-rific retirement!	2.96%
5	#MainStreetUSA	Young blue-collar workers living in charming small towns. Small town, big heart, and bigger tires!	2.58%
6	#RustRenters	Young, lower-income renters scattered across second and third tier cities – a new generation ready to hit the road!	3.01%

This top six is just the tip of the tire! With more delightful customer segments like #SnowbirdSet soaking up the sun in Florida and #Kids&Country rustic family gatherings, there's a little something for everyone.

Who’s in the Driver’s Seat?

The demographics of Big O Tires’ clientele show that they are not just about the tires; they are about the people! Here’s what we learned:

Family-oriented: Many customers prioritize family, making safety and reliability their number one tires-pectation.
Working professionals: They juggle jobs and family life like pros, and they appreciate brands that understand their time is precious.
Health-conscious: A growing number of consumers are intrigued by sustainable and health-conscious products, including eco-friendly tires! Talk about rolling green!

Turn the Key on Marketing Strategies!

Tuning into the right marketing strategies is essential to connect with these tire-loyal customers. Below is a roadmap to success!

Pave the Way with Digital Marketing: Utilize social media platforms to engage with segments like #YoungStars and #GameTimeGlory. They are not only tech-savvy but also enjoy sharing their tire adventures with their friends!
Seasonal Promotions: Knowing the “snowbirds” are in Florida between November – March? Offering winter tire deals is a no-brainer.
Family-oriented Events: Hosting family tire safety workshops not only builds community but strengthens customer bonds. Plus, who doesn’t love free snacks?!

Measure Twice, Sell Once!

For those eager marketers seeking deeper understanding, our report dives into the specifics of consumer data alongside actionable insights that can guide marketing strategies like a GPS! From branded influencers to local partnerships, every little detail can help you engage more effectively with current and potential customers.

Spotting Trends & Customer Behaviors!

Don’t roll away just yet! Our compiled actionable insights give a peek into how consumers are making decisions:

Convenience is Key: Mobile shopping is skyrocketing, with brands like Stewart's Shops topping the charts! Investors should tap into local conveniences for tire purchases.
Health-conscious Buyers: Health stores are on the rise, indicating potential collaborations with wellness brands. Imagine a tire that comes with a free smoothie coupon!
Loyalty Programs: Offering value-based promotions through community engagement goes a long way. Nothing keeps customers rolling back like a good old-fashioned loyalty discount!

Engage with the Data!

Big O Tires’ customer profile not only sheds light on who’s there but also reflects changing trends. Through this report, marketers can capitalize on the habits and preferences of these tire aficionados that have buckled up and settled into their cars for long-term engagement.

Conclusion: Ready to Hit the Road?

If you’re prepared to stay ahead in the tire game, our full report is the pit stop you need! With valuable insights waiting to fuel your marketing strategy, you’ll be steering towards success faster than you can say “inflate those tires!”

So, buckle up and don't miss the chance to get a grip on customer data that will keep your marketing strategies rolling smoothly! License the full report today and get ready to accelerate your journey with the help of engaged consumers.

Don’t Wait, Hit the Accelerator!

When your roadmap leads to success and your tires are aligned with confident insights, don’t hesitate! Join the ranks of marketers capitalizing on this valuable data, and together, let’s drive the future of Big O Tires!