Best Western Demographic Insights Report

Welcome to the Best Western Demographic Insights Report, where we unpack the data on our diverse and dynamic customer base. Courtesy of Social Signal, Inc., this report is brimming with actionable insights and a dash of humor, ensuring your understanding of Best Western’s guests is as comfortable as their beds.

Age: The Stay for All Seasons

Best Western welcomes a wide range of age groups, each adding their own flair to the stay:

• 18-24: The young adventurers, exploring new places and experiences.
• 25-34: The young professionals, balancing work trips with leisure.
• 35-44: The busy parents, enjoying quality family time during their stay.
• 45-64: A substantial segment, appreciating the consistent quality and service.
• 65-74: The seasoned travelers, enjoying the familiar and welcoming atmosphere.

Income: Rooms for All Budgets

Our patrons’ income levels reflect Best Western’s broad appeal:

• $75,000 - $99,999: The largest group, finding value in quality accommodations.
• $50,000 - $74,999: Middle-income earners who appreciate great service without breaking the bank.
• $100,000 - $124,999: Affluent travelers who enjoy premium amenities.

Home Sweet Home (Value)

Guests come from homes with diverse values, showcasing Best Western’s universal charm:

• $200,000 to $499,999: The majority reside here, balancing home ownership with frequent travel.
• $500,000 to $749,999: Reflecting suburban stability and urban sophistication.
• $100,000 - $199,999: Proving that everyone, regardless of home value, loves a good stay.

Family Dynamics

Family structures reveal a diverse guest profile:

• Married with kids: Often managing family vacations.
• Singles: A strong presence, appreciating the variety and convenience for individual stays.
• Lone parents: Both with and without kids, finding Best Western a reliable lodging choice.

Education: School of Travel

Our guests’ education levels showcase a well-rounded traveler base:

• High School Diploma: The largest segment, valuing practical and accessible accommodations.
• Some College: Well-represented, blending smart travel choices with great comfort.
• Bachelors and Graduate Degrees: Appreciating the balance of quality and value.

Home Ownership: Roots and Rooms

Ownership status among our guests shows:

• Renting: The majority, often enjoying the convenience and affordability of Best Western.
• Owned Homes: A stable and rooted guest base who still enjoy a touch of elegance.

Commute Preferences

How our guests get around is as varied as their travel preferences:

• Car: The predominant choice, reflecting accessibility and convenience.
• Public Transportation: A significant number, highlighting Best Western’s urban appeal.
• Walk/Bike: Eco-conscious travelers who value convenience and health.

Urban vs. Rural Reach

Our guest base is a blend of urban and rural dwellers:

• Urbanized Areas: Majority, indicating the convenience and accessibility of Best Western locations.
• Rural: A notable presence, showing the brand’s reach beyond city limits.

Occupational Profiles

Profession-wise, our guests are as diverse as their travel preferences:

• Business/Finance: Frequent travelers, valuing practical and luxurious accommodations.
• Healthcare and Education: A significant chunk, blending practicality with essential downtime.
• Blue-collar and Service Jobs: Loyal patrons who value a good stay after a hard day’s work.

This demographic snapshot of Best Western guests offers a comprehensive, data-driven look at who’s enjoying our hospitality. Whether you’re a marketer, data enthusiast, or simply curious, this report provides a full suite of insights into the dynamic customer base that makes Best Western a top choice for travelers. So sit back, relax, and enjoy the detailed findings as you would a comfortable stay at Best Western!