Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

Auto Wares

Auto-Wares is a group of companies in the automotive parts distribution business. Built as an automotive aftermarket company headquartered in Grand Rapids, Michigan they have been providing a complete parts offering since 1976. Auto-Wares is made up of a group of companies all providing specialization in inventory, product knowledge, and programs. Our specialty companies include: * Battery Specialists - batteries for automotive, marine, motorcycle and ATV applications * Foreign Parts Specialists - original equipment (OE) quality replacement automotive parts for import cars. * Auto Paint - complete Paint, Body and Equipment Supplier * Auto Performance - Want to go fast or look good? Auto Performance has everything you will ever need * Auto-Wares Tool Company - complete tool and equipment specialty company * Computer Systems * A-1 Truck and Heavy Duty * AWI-OE - Original Equipment PartsAuto-Wares is a full-service, full-line, full-program supplier who believes in honesty and integrity in all our business dealings. We always treat customers, employees, and vendors all like friends and business partners.

Meet the Auto Wares Customers: A Fun Snapshot of Who's Driving the Market!

Welcome to the wild ride of the Auto Wares customer base! We've put together a colorful collage of who you can expect to find cruising with us across the great American highways and byways. From their unique lifestyles to their favorite pastimes, we break down the trends that keep our engines purring! So buckle up and let’s hit the road.

Top Customer Segments: Who's in the Driver's Seat?

In the spirit of good vehicle maintenance, we’ve done our tune-up to identify the top segments within the Auto Wares universe. Using precise analytics, we've classified our customers into quirky segments that speak volumes about lifestyles and behaviors. Here are the top contenders for the most popular segments:

  1. #DirtRoadDynasty: The noble working families navigating factory jobs and blue-collar gigs. This hard-working crew makes up 11.52% of our customer base. Vroom-vroom!
  2. #SouthernCross: Lower-income couples and single parents blending rural white and black cultures, fueled by faith and sports. We’re hitting a grand 8.51% here! Intersection: Worship and BBQ.
  3. #RuralRetirement: Retirees on a budget in enchanting remote communities filled with outdoor escapades. Enjoying the simple life makes up 6.00% of our tribe!
  4. #WideOpenSpaces: Folks rooted in farming communities and cornfields, claiming 5.23%. They know how to grow relationships and crops!
  5. #Kids&Country: Young families working blue-collar jobs in small towns, collecting life’s trophies in the form of kids. They make up 6.63%. Family road trips are the best!

From leisurely drives on dirt roads to family picnics, these segments embrace the charm of rural America while keeping a keen eye on budget and family fun. Who wouldn’t want to ride along?

Marketing Moments: Hitting the Right Note

It’s time to tune our marketing engine and put the pedal to the metal! Knowing our audience is crucial, and if there's one thing our data has taught us, it’s how our customers interact with products and services. Think of it as knowing the best tunes for a road trip:

  • Mobile Convenience: From Stewart’s Shops for a quick snack (weighted index: 869) to CENEX gas stations (392), convenience is king. Grab it and go, folks!
  • Retail Therapy: Our segments enjoy a good shopping spree. They are attracted to Price Chopper supermarkets (510) and Bomgaars for that must-have, farm-approved tool!
  • Dine with Style: There’s nothing like Simple Simon’s Pizza (487) for a quick meal on the go, or Jack's Family Restaurants (333) for a cozy family gathering.
  • Sports & Recreation: Auto Wares customers enjoy their leisure activities from Hibbett Sports (297) to Cabela's (336), perfect for the weekend warrior.

With data this rich, marketing to our auto-loving families is like cruising down Route 66—smooth and full of delightful surprises around every bend!

Demographic Breakdown: Know Your Road Warriors

The tapestry of our customers is vivid and diverse, woven with threads of different backgrounds and aspirations. Let’s rev our engines and explore the demographics behind these segments!

Source Category Subcategory Title Weighted Index
Mobile Convenience Convenience Stores Stewart's Shops 869
Mobile Apparel Clothing Label Shopper 513
Mobile Grocery Grocery Price Chopper Supermarkets 510
Mobile Restaurant QSR Simple Simon’s Pizza 487
Mobile Retail Agriculture Bomgaars 479

From local convenience stores to beloved fast-food joints, understanding where our customers shop gives us the GPS we need to navigate their hearts (and wallets). All the signs point toward stronger campaigns!

The Appeal of Licensure

Finding the right gear to shift your business’ marketing strategy into high gear becomes a breeze with this report. Our solid analytics and detailed breakdown will empower your marketing team to connect with these vibrant customer segments. Think of it as a turbo boost for your marketing engine!

So why not license this report? Fuel your marketing engine with the knowledge to reach every corner of your audience's world. Whether you’re finding the right channels to tap into or tailoring your messages to hit the right chords, this report is the ultimate tool in your glove compartment!

Hop in and Get Licensing!

Ready to hit the highway to success? The Auto Wares customer report is your ticket to a deep understanding of a cherished customer base that thrives across America. Drive your marketing strategy to the next level with our rich data that informs every decision! Don’t stall at the starting line—license your report and watch your business zoom into the fast lane.

Now, rev those engines and let us help you find the perfect marketing destination!

Report Highlights ➡️
Auto Wares