At Home Market Insights: Home is Where the Heart Is

Introduction

Welcome to At Home, where every corner of your space can be transformed into a personal paradise! Our comprehensive report offers a deep dive into the intricacies of At Home’s market presence, revealing actionable insights that will spruce up your strategy. From the most popular products to the key demographics driving the brand’s success, this report is your ultimate guide to understanding why At Home is a cornerstone in the home furnishings market.

Top Performers in the At Home Universe

1. Convenience and Services:

• Convenience Stores: Quik Stop leads with a weighted index of 237.
• Car Wash: Quick Quack Car Wash cleans up at 218.
• Office Services: Signs Now makes a mark at 202.

2. Relaxation and Recreation:

• Spa, Massage, Esthetics: MassageLuXe and Planet Beach relax with indices of 202 and 198, respectively.
• Sports and Recreation: Johnson Fitness and Wellness powers through at 193.

3. Home and Specialty Retail:

• Gifts, Novelty, Specialty: Halloween Express thrills at 194.
• Pets: Hollywood Feed and Wild Birds Unlimited soar at 185 and 184, respectively.

Demographics: Who’s Making Their House a Home?

Age Groups:

• 35-44: This age group dominates, showcasing a demographic that values home improvement and personal space customization.
• 25-34: Younger adults are also significant, reflecting a growing interest in home furnishings among new homeowners.

Income Levels:

• $75,000 to $99,999: This income bracket is prominently represented, highlighting At Home’s appeal to middle-income earners.
• $100,000 to $124,999: Another substantial segment, indicating a taste for quality home goods among upper-middle-class consumers.

Home Value:

• $500,000 to $749,999: Homeowners in this range form a large part of the customer base, aligning with practical spending on home improvement.

Family Structure:

• Married with Kids: This group is notably over-represented, suggesting that At Home appeals to family-oriented individuals who prioritize a comfortable living space.

Education:

• High School Diploma and Some College: A substantial segment, highlighting At Home’s accessibility to a broad audience.

Urbanicity and Occupation

Urbanized Area:

At Home’s customers predominantly come from urbanized areas, emphasizing the brand’s reach in densely populated regions.

Occupation:

• Business/Finance and Sales: Professionals in these fields are more likely to be found shopping at At Home, showcasing the brand’s appeal among career-driven individuals looking to create a stylish home environment.

Conclusion

At Home isn’t just a store; it’s a sanctuary for those who cherish their living spaces. From young professionals to established families, At Home’s customer base is as diverse as it is dedicated. This report provides a detailed look into the vibrant world of At Home, where quality home furnishings and loyal customers come together. Let these insights guide your next strategic move in the home furnishings industry, ensuring you stay ahead of the competition.

Discover more, decorate more, and most importantly, understand more with these actionable insights. Whether you’re a market strategist, home decor enthusiast, or just someone who loves a cozy space, this report has something to elevate your perspective. Happy strategizing!