F21 Red
Fashion brand Forever 21 colored a new set of stores F21 Red. This new concept store brings value-focused fashion shoppers a targeted set of F21's stylish apparel.
Who's Seeing Red?
While F21 Red is new, signals on the brand are showing up on the social radar already. Social Signal's AI extracted this look at the income of F21 followers:
A wide range of income brackets are seeing the green appeal of F21 Red deals!
F21 consumer age brackets tell a slightly different story:
Who Are All These Lovely People?
F21 Red is extremely popular with the E06 Eastern Heritage segment. They skew young, as you might expect. The segment is primarily Asian-heritage people renting their place and working local restaurant and retail jobs in dense urban areas.
We found ourselves wondering if the models in F21's catalog could be expanded to appeal to a wider range of consumers. (The current ones seem to be unusually tall, because the picture frame keeps cutting off their heads. Hmm!)
Wait There's More
Demographics are just one dimension of the Consumer Autopilot insights on F21 Red.
- What musicians do their customers like?
- Which sports teams do they follow?
- How about comedians?
Plenty of surprises there.
