Every website visit or email open signals Persona™ AI to identify a rich consumer profile — interests, influencers, brands, and more. You’ll get instant insights in Slack — and a growing, statistical view of your audience in the Beacon dashboard.
Most businesses guess who their customers are. The best ones know.
Know more about your customers with each website visit and email open. Each signal is matched to one of 80 deep personas in the Persona™ live AI model of US consumers.
Strategy, without the spreadsheet
Instant Dashboard
Know who’s knocking. And why.
The Beacon Dashboard gives you instant visibility into who’s showing up — on your site and in your inbox. Every visitor, every open, every click reveals something new about the person behind the action. It’s live, it’s persona-matched, and it turns raw activity into rich insight, without the spreadsheet slog.
Signals don’t wait. Neither should you.
Why sift through reports when you could have clarity on tap? The Dashboard distills your real-time engagement into visual, actionable signals — segment breakdowns, campaign impact, audience trends — all mapped to the personas that matter. Because strategy shouldn’t be a waiting game.
Demographics
(Without Drudgery)
Beacon takes the composite of your audience’s personas and turns it into a clear, indexed view of who you’re really reaching — not guesses, but grounded, Census-based insight. It’s your audience, demystified: age, income, lifestyle, and more, all benchmarked against the U.S. population and updated in real time.
Demo categories include
Age
Income
Education
Family Structure
Home Value
Home Ownership
Transportation
Urbanicity
Race
+ Drill-Down
Curious about your key personas? Compare their demographics side-by-side instantly.
Strategy Maps
From noise to clarity in one page.
Strategy maps are one-page visuals that translate all of Beacon’s intelligence into a complete go-to-market strategy — clear, visual, and built for action.
Attribution Signals™ turns the inbound flood of traffic into a set of clear visuals. Your media, sources and campaigns finally tell you WHO each marketing $$ is reaching.
See what's working (and not)
Affinity Insights
Action Beats Everything
Which influencers are YOUR customers following? Beacon knows.
What brands do they frequent in-person? Beacon knows.
Social-media hashtags and interests? Yup, that too.
Your interns are never going to distill this level of fact and data-driven action.
Beacon turns raw website activity into clear, persona-powered maps of what’s working. See your top 100 product and content pages, ranked by actual audience engagement — not just clicks. Understand which personas are most drawn to which offers, products, or ideas. It’s not just traffic — it’s signal, with direction.
Marketing Made Fun (Again)
We asked ChatGPT this question:
How much would it cost a company to have 100,000 of their customers surveyed about their in-person shopping habits, online interests and preferences and household demographics?
Method
$ Cost
Time
Traditional Survey
$200k - $1M
6-12 Weeks
Programmatic survey tools
$100k - $500K
3 -10 Days
Emailing your own customers
$50k - $500K=k
2-8 Weeks
Beacon
Free
Results tomorrow
Get Beacon Enterprise for 25 days, free. Slack updates will give your creative teams an endless stream of ideas and suggestions, like watching customers walk through the door. Dashboard visuals will gather, distill and turn data into actionable insights. Want more? Talk to us about the Competitive Market Index, covering over 7,500 brands and entities. Learn about Profit Maps, the LTV/AOV engine behind super-smart marketing spend.
We guarantee you'll know your customers like never before.
